Integrated Strategy Manager

Publicis Groupe; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global communications group in Singapore is seeking a Strategy Manager to lead integrated media strategies for regional accounts. The role requires strong analytical skills and collaboration across teams to deliver actionable paid media strategies. Ideal candidates will have a solid background in media strategy with experience across both traditional and digital platforms. This position is perfect for someone passionate about impacting premium lifestyle brands.

Qualifications

• Bachelor’s degree required.
• 4 to 6 years of experience in media strategy or integrated planning roles.
• Strong knowledge of traditional and digital media.

Responsibilities

• Lead the development of integrated media strategies.
• Act as the day-to-day strategist on assigned campaigns.
• Collaborate with creative and planning teams to ensure alignment.

Skills

Media strategy

Analytical skills

Communication

Collaboration

Education

Bachelor's degree

Tools

Microsoft PowerPoint

Microsoft Excel

GWI

Euromonitor

Job description

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Job Description

We are seeking a strategic, analytical, and media-savvy strategy manager to support integrated planning across one of Publicis Media’s regional Travel accounts. The role covers premium lifestyle brands, multiple markets, and a highly collaborative client team. You will help translate business and brand objectives into actionable paid media strategies.

This role is ideal for someone who enjoys developing end-to-end strategies, is fluent in media planning across both online and offline channels, and thrives in a fast-paced, regional environment. You will be actively involved in campaign planning workstreams and expect to help set the strategic direction for planners across markets.

Key Responsibilites:

Strategy and Planning Leadership

• Lead the development of integrated media strategies that align with business objectives and regional marketing direction
• Build cross-channel plans that connect audience insights, media roles, and funnel-based objectives
• Translate business challenges into clear, media-led solutions with actionable recommendations

Regional Planning Workstreams

• Act as the day-to-day strategist on assigned campaigns and workstreams across the region
• Work closely with regional and local planning teams to ensure media plans are aligned to regional strategy and channel roles are clearly defined
• Support the codification and rollout of planning frameworks and best practices

Tools, Insights, and Measurement

• Use tools such as GWI, Euromonitor, platform planners, and dashboards to inform audience targeting and campaign strategy
• Help define KPIs and measurement approaches across both brand and performance campaigns
• Work with Planning and Activation Leads to surface insights that drive continuous improvement

Stakeholder Collaboration

• Collaborate with creative, influencer, and planning teams to ensure alignment across media, creative and content
• Present strategy recommendations with clarity and confidence to internal teams and clients
• Support Leads strategic alignment meetings, workshops, and campaign post-mortems

Qualifications

• Bachelor’s degree required
• 4 to 6 years of experience in media strategy or integrated planning roles, ideally on regional or multi-market accounts
• Advanced proficiency in Microsoft PowerPoint and Excel, with the ability to build clear presentations and manage structured planning documents
• Strong knowledge of both traditional and digital media, with hands-on experience planning across OOH, DOOH, CTV, Print, and Digital
• Strong grasp of strategic planning tools and approaches, including SWOT, 4Cs, audience segmentation, lift studies, media mix modelling, and full-funnel strategy development
• Familiarity with research and planning tools such as GWI, Reach and Experience planners, ADEX and Euromonitor
• Ability to turn insights into actionable strategy and frameworks into practical plans
• Strong communication and storytelling skills, both verbal and written
• Highly organized, proactive, and collaborative mindset
• Experience working across APAC markets, particularly Japan, Korea, India, China or Southeast Asia
• Background in travel, lifestyle, or premium service brands
• Exposure to influencer marketing, content strategy, or upper-funnel campaign planning