Integrated Media Planner

PHD; Singapore; On-site; SGD 60,000 - 100,000; Full time

Benefits offered by this job

Flexible benefits

Learning & development

Social events

Job summary

PHD is seeking an Integrated Media Planner to join the APAC Planning Hub. You will develop and deliver integrated media plans across multiple brands and markets, spanning paid social, programmatic, video, search, OOH, and more.

Collaboration with regional teams ensures plans are executed accurately and on time. You will guide and support planners, coordinating market inputs and maintaining clear ownership and deadlines across the hub.

Qualifications

• 3–5 years of media agency experience required.
• Strong integrated planning capabilities across digital and offline media channels required.
• Proficiency in Excel and PowerPoint is essential.

Responsibilities

• Support the development of end-to-end media responses from brief to approved plan.
• Translate audience, brand and strategy into channel roles and investment recommendations.
• Lead planning across multiple APAC markets and campaigns.
• Coordinate inputs with local planning and investment teams to ensure timely delivery.
• Ensure accuracy of plans, budgets, and documentation across regions.

Skills

Integrated media planning

Digital & offline media mix

Excel & PowerPoint

Tools

Microsoft Excel

PowerPoint

Job description

About the Company

PHD, an Omnicom Media Agency, helps the world's leading brands outthink, outpace, and outgrow the marketplace with a next-generation network of tools, talent and technology engineered for connected intelligence. Collaborating on the AI-powered Omni operating system, 6500 people in 81 offices across 74 countries connect data, technology, and human expertise to deliver modern media solutions that drive brands and businesses forward. Headquartered in the UK, PHD is currently the most awarded media agency network in the world according to the WARC Media 100, an independent ranking of campaigns and companies for creativity and innovation; and was named 2024 Global Media Network of the Year by leading US advertising publication Adweek. You can find out lots more information on us at http://www.phdmedia.com/

What You Can Look Forward To

• Flexible benefits that can be used for needs ranging from prescription eyewear and wellness activities to hotel stays and enrichment classes
• Monthly and quarterly interactive sessions led by internal and external speakers, often accompanied by food and drinks
• Social and community events organised by our very own Chief Happiness Officers
• Learning and development programmes, including LEAP and SPRINT, to support your professional growth and career progression

About the Role

The Integrated Media Planner will join the APAC Planning Hub, supporting the development and delivery of integrated media plans across multiple brands and markets.

This is not a digital-only planning role. You will work across the full media ecosystem, including paid social, programmatic, video and connected television, search, out-of-home, audio, partnerships and other relevant local channels to translate client briefs into clear, insight-led and executable media plans.

Working closely with the Regional Planning Hub, local PHD markets, activation teams and specialist functions, you will connect strategy with execution and ensure plans are delivered accurately, consistently and on time.

You will also guide and support planners within the Hub and coordinate market teams through dotted-line ways of working.

Key Responsibilities

Integrated Media Planning

• Support the development of end-to-end media responses, from initial brief through to the approved media plan
• Translate audience, brand and communications strategies into clear channel roles, investment recommendations and integrated media plans
• Build detailed plans covering budgets, campaign phasing, reach and frequency, benchmarks and expected performance
• Bring digital and offline channels together into a cohesive recommendation
• Incorporate market intelligence, platform insights, historical performance and local market considerations into planning
• Lead planning across an assigned portfolio of brands and APAC markets

Regional Coordination

• Coordinate planning inputs across multiple APAC markets, campaigns and stakeholders
• Work closely with local PHD planning and investment teams to incorporate relevant market knowledge, platforms, partnerships, inventory and investment considerations
• Maintain clear visibility of briefs, planning progress, approvals, responsibilities and upcoming deliverables
• Ensure regional recommendations can be translated effectively into local market execution
• Set clear ownership, deadlines and quality expectations across the Hub and participating markets

Planning-to-Activation Handover

• Prepare clear, accurate and complete briefs for the Activation Hub
• Work with activation teams to validate CPMs, CPCs, audience availability, inventory and other planning assumptions
• Ensure approved plans, purchase orders, creative requirements and campaign taxonomies are complete before activation
• Coordinate the handover from planning to activation and resolve outstanding dependencies
• Support campaign reporting and apply performance insights to improve future planning

Quality and Operational Excellence

• Maintain high standards of accuracy across media plans, budgets, timelines and supporting documentation
• Ensure client planning processes, templates and agreed ways of working are followed consistently
• Proactively identify risks, missing inputs and dependencies before they affect campaign delivery
• Drive consistency and planning excellence from brief and approval through to activation, reporting and learning
• Support strong financial stewardship across media budgets, phasing and approved investments

Team Collaboration and Development

• Guide and support planners within the APAC Planning Hub
• Provide clear direction, constructive feedback and practical coaching
• Build strong working relationships with regional and local planning, investment, activation and specialist teams
• Foster a collaborative, solutions-focused environment across markets and functions

What We’re Looking For

• Approximately three to five years of media agency experience
• Strong integrated planning capabilities across digital and offline media channels
• Sound knowledge of digital platforms, including paid social, programmatic, search, online video and connected television
• Experience developing detailed media plans, investment recommendations and campaign phasing
• Ability to coordinate multiple markets, campaigns and stakeholders simultaneously
• Strong Microsoft Excel and PowerPoint skills
• Excellent organisation and attention to detail
• Confidence communicating with clients, internal teams, market teams, activation specialists and media partners
• A collaborative, proactive and solutions-focused approach
• Regional or APAC experience would be advantageous but is not essential