Integrated Marketing Manager (Hands-On Digital Specialist)

HAACH LIFESTYLE HMH PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the beauty and wellness industry seeks a dynamic Integrated Marketing Manager to lead marketing initiatives. The role demands both strategic thinking and hands-on execution in digital marketing, focusing on SEM and social media. Candidates should be proactive, detail-oriented, and have strong experience in managing campaigns across various channels.

Qualifications

• 3+ years of experience in digital marketing.
• Strong hands-on experience with Google and Meta Ads.
• Ability to manage multiple projects independently.

Responsibilities

• Oversee multi-channel marketing campaigns and brand initiatives.
• Run and optimize digital ad campaigns and email marketing.
• Manage social media accounts and engage with influencers.

Skills

Digital Marketing

SEM

Google Ads

Meta Ads

Email Marketing

Content Creation

Project Management

SEO

Tools

Google Analytics

Mailchimp

Klaviyo

WordPress

Shopify

Job description

BETA You can view this job in

HAACH LIFESTYLE HMH PTE. LTD.

Integrated Marketing Manager (Hands-On Digital Specialist)

Advertising / Media, General Management, Marketing / Public Relations

$5,000 to $7,500

$5,000 to $7,500 Monthly

HAACH LIFESTYLE HMH PTE. LTD.

Integrated Marketing Manager (Hands-On Digital Specialist)

MCF-2025-0914508

7 JALAN KILANG 159407

Permanent

Manager

3 years exp

Advertising / Media, General Management, Marketing / Public Relations

$5,000 to $7,500 Monthly Posted 24 Jun 2025 Closing on 15 Jul 2025

We are seeking a dynamic and hands-on Marketing Manager who combines strategic thinking with digital execution capabilities. This role oversees the full spectrum of marketing — from planning and budgeting to execution and performance tracking — across both traditional and digital channels. The ideal candidate is not just a planner but a doer, with the skills to personally run SEM and social media ads, craft press releases, and lead campaigns that deliver measurable impact.

Industry: Beauty & Wellness, with a full portfolio of brands

Key Responsibilities:

Strategy, Planning & Budgeting

• Oversee the planning, development, and execution of multi-channel marketing campaigns and brand initiatives to enhance visibility and engagement.
• Develop and manage the approved marketing budget to align with business goals and maximize ROI.
• Prepare monthly, quarterly, and annual performance reports with insights and present them to management.

Digital Marketing (Hands-On Execution)

• Personally run and optimize Google Ads, Meta Ads, and other performance campaigns across digital platforms.
• Manage SEO/SEM strategies, including keyword research, content optimization, and landing page improvements.
• Plan and execute email marketing campaigns (e.g. Mailchimp, Klaviyo), A/B tests, and audience segmentation.
• Monitor and report on digital marketing KPIs using tools like Google Analytics, Meta Business Suite, and more.

Brand, Content & Social Media

• Manage official social media accounts (e.g. Instagram, Facebook, Xiaohongshu if applicable), including content planning, copywriting, and community engagement.
• Write press releases and lead media pitching efforts; maintain relationships with press and media across online and offline platforms.
• Engage with relevant celebrities and influencers to extend brand reach and credibility through collaboration and campaigns.

Retail Marketing & CRM

• Define and lead in-store promotions, premium campaigns, joint and corporate promotions, and membership-related initiatives.
• Set up and manage a CRM program to build, engage, and retain a strong member base through targeted communications and loyalty efforts.
• Work closely with Retail Operations to align on promotional calendars and marketing campaigns.
• Compile market research and competitor insights to inform strategies and spot opportunities.
• Collaborate with internal departments and external vendors to deliver cohesive marketing communications and promotional activities.
• Lead or contribute to other marketing projects or tasks as assigned.

What We’re Looking For:

Must-Have Skills & Attributes

• Strong hands-on experience in executing SEM (Google Ads) and Meta (Facebook/Instagram) Ads independently.
• Familiarity with email automation tools, website CMS platforms (e.g. WordPress, Shopify), and SEO best practices.
• Skilled in content creation and campaign storytelling, both for social and PR channels.
• Excellent project and team management, attention to detail, and ability to manage multiple initiatives.
• A proactive team player who can work independently, think strategically, and thrive under pressure.

See how you compare with other applicants

The more skills you have, the better your job match.

You'll need to log in with Singpass to verify your identity

Awards and Recognition

This progressive employer supports: Age-Friendly Workplace Practices Learn more