Integrated Marketing Communications Manager

Responsibilities

Our Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for an excellent marketer to help us listen better, be more agile, and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region.

1. Develop and execute B2B marketing communication strategies to inspire and influence key stakeholders, including brands, media agencies, creative agencies, ecosystem partners, and industry associations.
2. Lead and implement integrated marketing campaigns end-to-end, covering events, scaled education, partner upskilling, content marketing, email marketing, social media, press releases, client relationship management, pipeline management, and lead nurturing.
3. Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments, and more.
4. Collaborate closely with global and local APAC teams to foster synergy, acting as a strategic consultant to enhance business alignment and performance.
5. Analyze and optimize marketing channels, particularly events, to extract insights, measure impact, and drive best practices.
6. Manage regular reporting on business marketing initiatives and results, especially for quarterly planning (OKR), reporting (QBR), and annual planning.
7. This role will be based in Singapore.

Qualifications

Minimum Qualifications

• 2+ years of professional experience in marketing, communications, consulting, or business strategy.
• Ability to thrive in a rapid, agile, and often ambiguous growth environment.
• Good understanding and appreciation of the business landscape and culture in APAC markets, exposure to regional roles.
• A team player and collaborator, strong relationship-building and leadership skills.
• Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.
• Excellent in project management. Ability to quickly complete/execute large volumes of work with high quality and attention to detail.

Preferred Qualifications

• Proven experience in brands, media, advertising, or technology industries preferred.
• Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, are preferred.
• Passion for TikTok marketing, and up for the challenge of building something from the ground up.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.