APAC Integrated Creative Lead - Digital Branded Content

Turner Broadcasting Sales Southeast Asia, Inc.; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

Warner Bros. Discovery's CNN Create APAC is seeking an Integrated Creative Lead to drive digital branded content direction across Asia Pacific.

You will collaborate with the Global Digital Creative Director, APAC Strategy Lead, and sales teams to deliver industry-leading, user-centric experiences aligned with CNN’s voice. You will manage in‑house Digital Content Producers and external partners, applying UX best practices and data‑driven insights to evolving campaigns and partnerships across the

Qualifications

• Experience in an agency or publisher environment.
• Strong portfolio of digital storytelling across formats.
• Proven UX, analytics, KPI knowledge and paid media practices.
• Experience with CMS platforms and modern web technologies.

Responsibilities

• Lead end-to-end delivery of branded content campaigns from strategy to post‑campaign analysis.
• Line manage Digital Content Producers and uphold UX best practices.
• Collaborate with APAC Strategy on pre‑sale ideation to turn ideas into client solutions.
• Advise on platform capabilities, emerging formats, audience behaviours, and paid media best practices.
• Use data and campaign insights to inform creative strategy and optimization.
• Champion experimentation and innovation across APAC balancing creativity with commercial targets.
• Provide leadership to develop CNN Create’s content offering and partnerships.
• Work with Tech Lead to source developers and manage budgets and timelines.
• Collaborate with CNN ad sales, editorial, marketing, clients, production, design and technology teams across APAC.

Skills

Agency experience

Digital storytelling

UX analytics

Team leadership

Communication skills

Tools

CMS platforms

HTML5

CSS3

JavaScript

Job description

Warner Bros. Discovery's CNN Create APAC is seeking an Integrated Creative Lead to drive digital branded content direction across Asia Pacific.

You will collaborate with the Global Digital Creative Director, APAC Strategy Lead, and sales teams to deliver industry-leading, user-centric experiences aligned with CNN’s voice. You will manage in‑house Digital Content Producers and external partners, applying UX best practices and data‑driven insights to evolving campaigns and partnerships across the