Integrated Associate Strategy Director

Dentsu Aegis Network; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Dentsu Aegis Network in Singapore is seeking an Integrated Strategy Analyst to drive market and marketing intelligence. You will report to the Integrated Strategy Director and own key deliverables for both large and smaller clients.

You will conduct research on market, consumer, cultural and competitive trends; synthesize insights; publish ongoing trends reports; lead the Intelligence Function; train others and support new business pitches and thought-leadership initiatives.

Qualifications

• Researchers and strategists with strong analytical thinking and ability to translate data into actionable insights.

Responsibilities

• Reports into and supports the Integrated Strategy Director in developing key strategic deliverables.
• Owns strategy initiatives and deliverables for smaller clients.
• Conducts research on business, industry, consumer, cultural and competitive trends and synthesises insights.
• Publishes ongoing trends reports to the team and broader organisation.
• Performs industry competitor analyses and SWOT assessments.
• Contributes to new business development and pitches involving the integrated strategy team.
• Leads and manages the department's Intelligence Function, trains others in tool usage, and evaluates vendors.
• Helps develop and co-lead integrated strategy workshops and reports.
• Supports thought-leadership initiatives and content gathering for CSO or directors.

Job description

The purpose of this role is to be the market/marketing intelligence function of the department that – through analysis and synthesis of data into insights and trends – fuels the strategic deliverables and initiatives of the broader team.

Job Description:

Key responsibilities:

Reports into and will support the Integrated Strategy Director in the development of key strategic deliverables. Manages the Integrated Strategy Analyst

Assists in the development of strategic, insights-driven deliverables in collaboration with Integrated Strategy Directors for larger clients and assignments. But will have full ownership to lead strategy initiatives/deliverables for smaller clients and assignments

Conducts research on business | industry | consumer | cultural | competitive trends. Assists senior team members in synthesising market/marketing intelligence data into insightful trends and implications. Publishes on-going trends reports to the team and the broader organisation

Conducts research on industry competitors and compiles SWOT analysis of competitive capabilities and strategic consulting offerings

Is a key contributor to new business development/pitch efforts that have the involvement of the integrated strategy team: from insights development that helps to frame the strategic challenge and fuels the development of a customer journey to the development of an integrated strategy platform and strategic brief development

Leads and manages the departments “Intelligence Function”: including secondary market and consumer intelligence resource, primary research tools as well as Dentsu-internal capabilities (M1, CCS etc.). As subject matter expert, trains other strategists in the department on the correct use of the tools. Evaluates and manages vendors and maintains subscriptions. Continually scans the market-place for possible new tools/resources the team should consider

Helps to develop and co-lead integrated strategy and ideation workshops (with internal and external/client stakeholders) to drive disruptive strategy development. Aids in the analysis of the workshop, crystallisation of ideas and report development

Is an active contributor to thought-leadership development. In some cases will be a supporter to CSO or Integrated Strategy Directors (sourcing content, research, case studies etc.). In other cases will have full and independent ownership of a thought-leadership initiatives

Location:

Singapore

Brand:

Dentsu Apac

Time Type:

Full time

Contract Type:

Permanent