Insights, Data and Analytics Lead

DENTSU SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

A leading company is seeking an Insights, Data and Analytics Lead to drive strategies at the intersection of marketing and technology. This role involves optimizing campaigns, leading client workshops, and utilizing advanced data analytics to unlock digital potential for clients. Ideal candidates will possess 7-10 years of experience and an analytical mindset, ready to innovate and deliver impactful solutions.

Qualifications

• 7-10 years of experience utilizing MarTech and data for impactful marketing strategies.
• Proven experience in leading and facilitating client workshops.

Responsibilities

• Design, develop, and optimize marketing campaigns and customer journeys.
• Lead consulting and implementation projects across MarTech tools.

Skills

Analytical Mindset

AI/ML Tech

Martech Stack

BI and Automation

Job description

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Job Description

We're seeking an experienced, forward-thinking Insights, Data and Analytics Lead who is not only well-versed in Marketing, MarTech, Media Analytics, Insights and data but also deeply understands how these elements converge to craft hyper-personalized customer experiences. The ideal candidate is, first and foremost, a marketer with a passion for strategy, who leverages MarTech and data as powerful enablers to drive efficiency and business outcomes.

Key Responsibilities:

• Campaign Optimization & Customer Journeys: Design, develop, and optimize marketing campaigns and customer journeys by activating digital data across a range of MarTech platforms and omnichannel (O2O) strategies.
• Opportunity Identification: Uncover client opportunities and identify key requirements to address their marketing challenges and enhance digital maturity.
• Strategic Leadership: Lead client workshops, whiteboarding sessions, and strategy discussions, co-creating marketing strategies that help clients mature digitally.
• Project Ownership: Lead consulting, implementation, and managed services projects across a diverse suite of MarTech tools and platforms.
• Pre-Sales & Client Management: Own pre-sales targets, helping clients achieve marketing effectiveness and nurturing relationships for long-term success.

Key Qualifications:

• Analytical Mindset: Strongly analytical, with the ability to translate business goals into actionable technical solutions.
• Technical Skills: AI/ML Tech, Analytics, BI and Automation, Martech Stack
• Strategic Vision: Ability to juggle multiple clients and projects, maintaining both a high-level strategic view and a detailed understanding of technical execution.
• Relevant Experience: 7-10 years of experience in utilizing MarTech and data to deliver impactful marketing strategies.
• Workshop Facilitation: Proven experience in leading and delivering client workshops and strategy sessions.
• Passion for Innovation: A strong passion for technology, data, and a love for sharing and selling your ideas to clients and stakeholders.
• Flexibility: Willingness to travel as required to meet client needs and drive project success.
• Consulting Background: Experience in delivering consulting or digital maturity projects is highly desirable.

This is an exciting opportunity for someone who thrives at the intersection of marketing, technology, and strategy—ready to help clients unlock their digital potential.