Information Technology – Digital Marketing Technology Specialist

SINGAPORE AIRLINES LIMITED; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in the aviation industry is seeking a Digital Marketing Technologist to bridge the gap between marketing and IT teams. This role requires expertise in MarTech tools and strong analytical skills to optimize campaigns and enhance customer experiences using data-driven insights. The candidate will play a pivotal role in implementing technological solutions and ensuring seamless integration across different marketing platforms.

Qualifications

• Minimum 4 years experience in digital marketing technology and operations.
• Solid understanding of digital marketing tactics across channels.
• Proficient in martech tools and basic scripting languages.

Responsibilities

• Research and implement new MarTech for marketing optimization.
• Integrate marketing tools with systems for unified data flow.
• Train teams on best practices and MarTech tools.

Skills

SEO

SEM/PPC

Analytics

Campaign Management

Communication

Problem Solving

Education

Bachelor’s in Computer Science

Bachelor’s in Info Systems

Bachelor’s in Marketing

Tools

Salesforce

Adobe

Google Analytics

HubSpot

Google Ads

CMS

Job description

This role bridges the gap between the Marketing and IT teams, ensuring that marketing vision is effectively translated into technical implementation. The Digital Marketing Technologist is expected to have deep knowledge of digital marketing practices and strong technical acumen. Individuals in this role are expected to guide teams in adopting digital tools and data for campaign success and personalization. They function as subject matter expert on platforms like Salesforce, Adobe, and Google, and ensures marketing goals are translated into technical execution.

Key Responsibilities

-Research and recommend new MarTech (analytics, automation, advertising) to upgrade marketing and personalization.

-Keep company current with best practices such as Gen AI.

-Implement and configure marketing tech: CMS, CDP, CRM, marketing automation, analytics, and tag management. Ensure proper integration with tech stack.

-Integrate marketing/advertising tools with enterprise systems for unified, real-time data flows (e.g., connect analytics/CDP with ad platforms). Ensure website, email, app, and CRM work seamlessly together.

-Maintain marketing data quality and compliance. Troubleshoot data integration issues and ensure privacy/security standards.

-Support campaign execution and tracking (e.g., via Google Tag Manager), ensuring proper attribution and recommending tools to increase efficiency.

-Optimize website and mobile app for SEO, conversion, and personalization using A/B testing and analytics (e.g).

-Manage A/B and multivariate tests, analyse results, and support personalization and next-best-action.

-Set up dashboards and analytics, report on KPIs (traffic, conversions, ROI, CPA), and deliver actionable insights for improvement.

-Train teams on MarTech tools and best practices, prepare documentation (e.g), and provide support.

-Collaborate across Marketing, IT, Data, and agency partners; translate marketing needs into technical requirements.

-Explore and pilot new marketing technologies (e.g., AI, journey tools) to enhance efficiency and customer experience.

Required Skills & Qualifications

-Bachelor’s in Computer Science, Info Systems, Marketing, or related/equivalent work experience.

-At least 4 years or more of experience in digital marketing technology, operations, or related agency/provider experience (e.g., Salesforce, Adobe, Google). Cross-channel marketing experience (web, email, social, mobile) required.

-Solid grasp of digital marketing tactics: SEO, SEM/PPC, content, analytics, social, and email.

-Proficient in MarTech/ad tools: CMS, analytics (Google/Adobe, GTM), ad platforms (Google Ads, DV360, Meta), CDPs, marketing automation (e.g., HubSpot, Salesforce MC, Adobe Campaign). Experience with GPT, DALL·E, Copy.ai, Gemini, Claude, APIs, webhooks, and mobile app campaigns.

-Skilled in using campaign data and basic scripting (SQL, HTML/CSS/JS). Comfortable editing code (e.g) for tags or pixels.

-Analytical mindset and problem-solver. Data-driven and experienced with dashboards and reporting.

-Strong communication and collaboration skills. Can act as a “translator” between tech and marketing teams.

-Organized project manager with ability to handle multiple projects. Agile experience is a plus.

-Eager to learn and bring new MarTech/AI solutions to the business.

-Relevant certifications (Google Analytics, Google Ads, Salesforce, Adobe, Facebook Blueprint, etc.) highly valued.