Influencer Marketing Manager

MORGAN MCKINLEY PTE. LTD.; Singapore; On-site; SGD 110,000 - 170,000; Full time

Job summary

MORGAN MCKINLEY PTE. LTD. in Singapore seeks a senior marketer to lead creator and influencer strategies on a 12-month contract.

You will shape creator-led campaigns, translate business goals into actionable content plans, and drive outcomes across product adoption, revenue growth, and brand perception. Collaborate with Creative, PR, and Marketing teams; manage agencies and cross-functional partners; leverage analytics to optimize impact.

Qualifications

• Diploma or Bachelor's in Marketing, Communications or closely related discipline.
• 7–8 years of experience in marketing, creator marketing, influencer marketing or related fields.
• Translating broader marketing strategies into creator-specific approaches and execution plans.
• Experience managing agencies, external partners, and cross-functional stakeholders.
• Hands-on work with strategic oversight capabilities.
• Strong writing with appropriate tone, style, and nuance.
• Data-driven content decisions; familiarity with analytics/listening tools is advantageous.
• Fluent in Bahasa Indonesia for Indonesia market.

Responsibilities

• Develop creator-led marketing strategies aligned with broader business objectives.
• Translate goals into actionable creator and content strategies.
• Define frameworks, audience approaches, creator segmentation, and content recommendations.
• Collaborate with Creative, PR, and Marketing teams from concept to launch.
• Prepare briefs aligning brand objectives with the overall story.
• Coordinate with internal teams and external agencies to keep campaigns on schedule.
• Support collaborations with influencers and publishers via agency partners.
• Utilize social listening and analytics to guide content decisions and share insights.
• Monitor brand and social outcomes against campaign objectives.

Skills

Creator marketing

Influencer marketing

Social strategy

Content strategy

Data-driven decisions

Agency management

Stakeholder coordination

Writing skills

Bahasa Indonesia

Education

Diploma or Bachelor's in Marketing/Communications

Job description

Our client is a leading MultiTech ology Social Media company. This is a 12 month contract renewable role.

Key Responsibilities:

• Combines expertise in creator marketing and social content strategy with a track record of operational excellence and data-driven decision-making.
• Develop creator-led marketing strategies that support broader business and marketing objectives.
• Translate business goals and existing strategy into actionable creator and content strategies.
• Define strategic recommendations for how creators can be leveraged to drive outcomes such as product adoption, revenue growth, education, awareness, engagement, and brand perception.
• Establish clear strategic frameworks, audience approaches, creator segmentation models, and content recommendations for campaigns.
• Contribute to the planning and execution of brand campaigns from concept through launch, collaborating closely with Creative, PR, and Marketing teams.
• Convert brand and business objectives into clear campaign briefs that align with the overall brand story.
• Partner with internal teams and external agencies to ensure campaign workstreams progress smoothly and on schedule.
• Support and oversee collaborations with influencers and publishers through agency partners.
• Leverage social listening and analytics tools to guide content decisions and share insights with the wider team.
• Assist in monitoring brand and social outcomes against campaign objectives.

Job Requirements:

• Holds a Diploma or Bachelor’s degree in Marketing, Communications, or a closely related discipline.
• 7–8 years of experience in marketing, creator marketing, influencer marketing, social strategy, content strategy, or related fields.
• Demonstrated experience translating broader marketing strategies into creator-specific approaches and execution plans.
• Demonstrated experience managing agencies, external partners, and cross-functional stakeholders.
• Candidates must be comfortable with hands‑on work but also able to conduct at a strategic level
• Demonstrates strong writing ability with an eye for tone, style, and creative nuance.
• Shows interest in leveraging data to guide content and campaign strategies; experience with analytics or listening tools is advantageous.
• Should have good communication skills and be fluent in Bahasa Indonesia to liaise with stakeholders from Indonesia Market.