Influencer Marketing Manager

About The Role

We are looking for Influencer Marketing Manager to join us!

If working with influencers on social media platforms is what you’re looking for, we promise that we’ve got exciting campaigns from Beauty, Food, Lifestyle, Home Appliance brands and more.

We are seeking an experienced dynamic and results-oriented person. In this role, you will manage all aspects of influencer campaigns, from ideation to execution and analysis, ensuring both creative and data-driven decision-making.

You will also be responsible for overseeing a team of campaign executives and freelancers, guiding them to deliver campaigns effectively while ensuring alignment with overall strategic goals. Strong leadership, strategic thinking, and hands-on expertise in influencer marketing and social paid media experience are essential for this role.

What You Will Do

1. Work with Sales and Account Management teams to contribute and occasionally lead the creation of proposals, understand deliverables, and contribute to discussions on new business opportunities, upsells, and client briefs with the sales team and internal stakeholders.
2. Lead the conceptualisation of influencer marketing strategies based on client briefs, ensuring alignment with campaign goals.
3. Analyse performance data to provide clear, actionable insights.
4. Deliver regular reports and post-campaign analysis, comparing results against industry benchmarks.
5. Utilise knowledge of paid media in campaigns and proposals to optimize both campaign execution and results.
6. Ensure effective budget management and margin tracking throughout campaigns.
7. Confidently assess influencer value based on campaign KPIs, negotiate competitive rates, and build strong relationships with influencers.
8. Oversee and guide a team of project executives, ensuring efficient execution of campaigns and alignment with each campaign’s objective.
9. Be the overall in charge of ensuring processes are adhered to and quality standards are maintained from the aspects of influencer curation, content reviews, project management, and communication among various parties.
10. Being the go-to source for advice within the team in Singapore given your strong understanding of influencer marketing campaigns and processes.

The Successful Candidate Should Have

1. At least 1-3 years' experience working with influencers in Singapore/Malaysia and across SEA.
2. At least 1 year experience managing junior direct reports.
3. Familiarity in influencer marketing campaign reporting and analysis, with the ability to educate team members on performance metrics.
4. Excellent problem-solving skills, with a proactive approach to identifying and addressing potential issues.
5. Good leadership and communication skills, with the ability to foster a positive, cohesive team environment.
6. Has experience managing multiple freelancers across APAC for regional campaigns.
7. Adaptability in a fast-paced environment, excelling at multitasking and adjusting to change.
8. Organised, detailed, driven and results-oriented, with a focus on exceeding targets, meeting deadlines and setting high personal goals.
9. A social media user and familiar with trends on Tiktok, Instagram and Facebook.
10. Understanding of Xiao Hong Shu and Lemon8 is a plus.
11. Well-written and spoken English is a must.
12. Ability to speak and write in Chinese and/or Bahasa Melayu to undertake simple translation and communicate with regional counterparts.