Influencer Marketing Executive

HINOMI PTE. LTD.; Singapore; On-site; SGD 50,000 - 75,000; Full time

Job summary

Hinomi Pte. Ltd. seeks an Influencer Marketing Executive who decodes content and translates it into performance across TikTok, Instagram, and YouTube.

You’ll shape influencer strategies, identify authentic creators, and manage partnerships with an emphasis on storytelling that converts. The role blends strategic thinking with hands-on creative collaboration.

Qualifications

• Bachelor’s degree in Communications or Marketing is preferred.
• Proven experience in influencer or social media marketing.
• Deep understanding of TikTok, Instagram, and YouTube storytelling formats.
• Strong creative instincts and storytelling sense.
• Excellent communication, negotiation, and project management skills.
• Proficiency in influencer marketing and analytics tools.

Responsibilities

• Develop and execute influencer strategies blending storytelling with performance.
• Identify creators aligned with the brand’s voice and narrative style.
• Negotiate and manage influencer partnerships with clear deliverables.
• Plan campaigns across TikTok, Instagram Reels, and YouTube.
• Collaborate with creators to produce story-driven content.
• Analyze performance and optimize for reach, engagement, and conversion.
• Build long-term relationships with creators and agencies.
• Compile performance reports and derive actionable insights.

Skills

Influencer marketing

Social media marketing

Content strategy

Communication

Negotiation

Campaign management

Analytics tools

Project management

Education

Bachelor's degree in Communications/Marketing/Media Studies

Tools

Influencer analytics tools

Job description

Job Summary
We’re looking for an Influencer Marketing Executive who doesn’t just watch content — they decode it. Someone who understands why a TikTok goes viral, why a YouTube story makes you stay till the end, and how great storytelling drives conversion.

You’ll help shape and execute influencer marketing strategies across TikTok, Instagram, and YouTube — building authentic creator partnerships and crafting campaigns that connect emotionally and perform commercially.

The ideal candidate is equal parts strategist and storyteller: obsessed with content, fluent in social culture, and always analyzing what makes audiences stop scrolling.

Key Responsibilities

Influencer Strategy & Collaboration

• Develop and execute influencer strategies that blend storytelling with performance.
• Identify creators who naturally align with the brand’s voice and narrative style.
• Negotiate and manage influencer partnerships, ensuring clear deliverables and creative freedom.

Campaign Management

• Plan and oversee influencer campaigns across TikTok, Instagram Reels, and YouTube.
• Work with creators to produce story-driven shortform content that feels native, not “ad-like.”
• Analyze performance metrics and continuously optimize for reach, engagement, and conversion.

Creative & Storytelling

• Partner with influencers to concept and script engaging stories that connect emotionally with viewers.
• Understand how shortform storytelling works — from hook to retention to payoff.
• Ensure all content reflects brand tone and drives measurable results.

Relationship Building

• Build long-term, trust-based relationships with creators and agencies.
• Act as the brand’s ambassador within the creator ecosystem — approachable, supportive, and creatively aligned.

Reporting & Insights

• Compile performance reports with actionable insights on content effectiveness and audience behavior.
• Use data to inform future storytelling and creator strategies.
• Stay ahead of social trends, platform algorithms, and emerging creator formats.

Qualifications

• Bachelor’s degree in Communications, Marketing, or Media Studies (preferred but not required).
• Proven experience in influencer or social media marketing.
• Deep understanding of TikTok, Instagram, and YouTube storytelling formats.
• Strong creative instincts and storytelling sense — you know how stories build emotion and convert.
• Excellent communication, negotiation, and project management skills.
• Proficiency in influencer marketing and analytics tools.

Bonus Points If You:

• Can explain why certain TikTok trends work — and how to adapt them for brands.
• Have a YouTube feed full of creators, storytellers, and campaign breakdowns.
• Think in hooks, arcs, and retention curves.
• Understand that the best influencer content doesn’t just “go viral” — it tells a story that sells.