Influence-Driven Creative Strategy Director

the talent people pte. ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

The Talent People is representing a prominent, fast-growing Advertising Agency in Singapore seeking a Creative Strategy Director to shape influence‑driven ideas and guide cross‑functional teams. You will craft narratives and drive integrated campaigns where creators and communities are central.

You will bridge strategy, creativity, and cultural insight, mentor teams, and elevate pitch quality, while staying ahead of social and digital trends to keep ideas timely and resonant.

Qualifications

• 8–15 years in creative strategy, brand strategy, or integrated marketing.
• Experience in social-first, digital-led, or hybrid creative environments.
• Proven track record of campaigns where creators or communities shaped the core idea.
• Strong storytelling, deck‑crafting, and client‑facing presentation skills.
• Ability to bridge strategy, creativity, and cultural insight in a cohesive way.
• Experience leading cross‑functional teams and guiding creative development.
• Strong understanding of social platforms, digital behavior, and cultural trends.
• Coming from a Creative Marketing Agency is highly desirable.

Responsibilities

• Define and lead the creative strategy function, setting frameworks that guide campaign thinking across teams.
• Translate audience insights, cultural trends, and brand objectives into influence‑led creative concepts and integrated campaign narratives.
• Partner closely with business development, account management, and creator‑facing teams to ensure strategic alignment and cohesive storytelling.
• Craft compelling decks, narratives, and presentations that elevate pitch quality and improve win rates.
• Stay ahead of social, cultural, and digital trends to ensure ideas remain relevant, timely, and resonant.
• Mentor teams to strengthen their strategic thinking, creative articulation, and storytelling abilities.
• Contribute to the organization's external reputation by championing influence‑driven creativity and cultural insight.

Skills

Strategic storytelling

Deck crafting

Client-facing presentation

Cross-functional leadership

Social/digital trends

Education

Business/Marketing degree

Job description

The Talent People is representing a prominent, fast-growing Advertising Agency in Singapore seeking a Creative Strategy Director to shape influence‑driven ideas and guide cross‑functional teams. You will craft narratives and drive integrated campaigns where creators and communities are central.

You will bridge strategy, creativity, and cultural insight, mentor teams, and elevate pitch quality, while staying ahead of social and digital trends to keep ideas timely and resonant.