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Indonesia Operations Lead

REDFIN TECHNOLOGIES PL

Singapore

On-site

SGD 70,000 - 100,000

Full time

Yesterday
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Job summary

A leading company in the beauty sector is seeking an Indonesia Operations Lead to spearhead its market strategy in Indonesia. This foundational role entails building and managing e-commerce operations focused on TikTok and Shopee. The ideal candidate will thrive in fast-paced environments, managing collaborations with local creators while analyzing performance metrics to drive campaigns effectively.

Qualifications

  • 3-6 years of experience in e-commerce operations or digital marketing.
  • Strong familiarity with Indonesia’s consumer and creator ecosystem.
  • Hands-on, entrepreneurial mindset capable of building operations from scratch.

Responsibilities

  • Drive launch and growth of the Indonesian market across TikTok and Shopee.
  • Recruit and manage a local team for content ops, BD, and customer service.
  • Analyze key metrics and provide market feedback to HQ.

Skills

E-commerce operations
Digital marketing
Influencer-led marketing
Market analysis

Job description

About the Role

We are looking for a proactive and resourceful Indonesia Operations Lead to spearhead our go-to-market strategy in Indonesia for our fast-growing beauty brand. This is a foundational role responsible for building and managing cross-border e-commerce operations, with a strong focus on TikTok Shop and Shopee.

You will coordinate between local creators, fulfillment partners, and internal marketing and product teams to ensure a seamless market launch and scalable operations. If you thrive in fast-moving, content-driven environments and understand Indonesia's digital commerce landscape—this role is for you.

Key Responsibilities

  • Market Execution & Team Building
    • Drive the launch and growth of the Indonesian market across TikTok and Shopee
    • Recruit and manage a lean local team (content ops, BD, customer service, fulfillment support)
    • Serve as the operational link between HQ and local execution
  • Content & Creator Partnership
    • Identify and manage collaborations with mid-tier KOLs/creators or local MCNs
    • Coordinate video/streaming content rollout and performance tracking (ROI, engagement)
    • Ensure content aligns with product positioning and local cultural preferences
  • Platform & Channel Operations
    • Oversee Shopee store activities including campaigns, pricing, promotions, and backend operations
    • Work with TikTok Shop features, policies, and campaigns to ensure product exposure
    • Monitor store KPIs including fulfillment speed, customer satisfaction, and rating
  • Local Fulfillment & Compliance Coordination
    • Work with local third-party logistics (e.g. Janio, Shipper, J&T) for pre-clearance and local delivery
    • Coordinate with compliance partners for BPOM registration, Halal certification, or product exemptions
  • Data Monitoring & Business Feedback
    • Analyze key metrics (sales, ROI, refund rate, traffic) and iterate campaigns accordingly
    • Provide market feedback to HQ on consumer trends, pricing competitiveness, and packaging requirements

Requirements

  • 3–6 years of experience in e-commerce operations or digital marketing; TikTok Shop or Shopee experience strongly preferred
  • Deep familiarity with Indonesia’s consumer and creator ecosystem
  • Strong understanding of influencer-led marketing and platform commerce model.
  • Hands-on, entrepreneurial mindset with the ability to build 0–1 operations
  • Based in Singapore or open to relocation/travel

Bonus Points

  • Worked at TikTok, Shopee, or with SEA-based D2C brands
  • Familiar with fulfillment operations and local warehousing models
  • Knowledge of local compliance requirements (e.g. BPOM, Halal)
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