Indonesia Operations Lead

REDFIN TECHNOLOGIES PL; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading company in the beauty sector is seeking an Indonesia Operations Lead to spearhead its market strategy in Indonesia. This foundational role entails building and managing e-commerce operations focused on TikTok and Shopee. The ideal candidate will thrive in fast-paced environments, managing collaborations with local creators while analyzing performance metrics to drive campaigns effectively.

Qualifications

• 3-6 years of experience in e-commerce operations or digital marketing.
• Strong familiarity with Indonesia’s consumer and creator ecosystem.
• Hands-on, entrepreneurial mindset capable of building operations from scratch.

Responsibilities

• Drive launch and growth of the Indonesian market across TikTok and Shopee.
• Recruit and manage a local team for content ops, BD, and customer service.
• Analyze key metrics and provide market feedback to HQ.

Skills

E-commerce operations

Digital marketing

Influencer-led marketing

Market analysis

Job description

About the Role

We are looking for a proactive and resourceful Indonesia Operations Lead to spearhead our go-to-market strategy in Indonesia for our fast-growing beauty brand. This is a foundational role responsible for building and managing cross-border e-commerce operations, with a strong focus on TikTok Shop and Shopee.

You will coordinate between local creators, fulfillment partners, and internal marketing and product teams to ensure a seamless market launch and scalable operations. If you thrive in fast-moving, content-driven environments and understand Indonesia's digital commerce landscape—this role is for you.

Key Responsibilities

• Market Execution & Team Building
  • Drive the launch and growth of the Indonesian market across TikTok and Shopee
  • Recruit and manage a lean local team (content ops, BD, customer service, fulfillment support)
  • Serve as the operational link between HQ and local execution
• Content & Creator Partnership
  • Identify and manage collaborations with mid-tier KOLs/creators or local MCNs
  • Coordinate video/streaming content rollout and performance tracking (ROI, engagement)
  • Ensure content aligns with product positioning and local cultural preferences
• Platform & Channel Operations
  • Oversee Shopee store activities including campaigns, pricing, promotions, and backend operations
  • Work with TikTok Shop features, policies, and campaigns to ensure product exposure
  • Monitor store KPIs including fulfillment speed, customer satisfaction, and rating
• Local Fulfillment & Compliance Coordination
  • Work with local third-party logistics (e.g. Janio, Shipper, J&T) for pre-clearance and local delivery
  • Coordinate with compliance partners for BPOM registration, Halal certification, or product exemptions
• Data Monitoring & Business Feedback
  • Analyze key metrics (sales, ROI, refund rate, traffic) and iterate campaigns accordingly
  • Provide market feedback to HQ on consumer trends, pricing competitiveness, and packaging requirements

Requirements

• 3–6 years of experience in e-commerce operations or digital marketing; TikTok Shop or Shopee experience strongly preferred
• Deep familiarity with Indonesia’s consumer and creator ecosystem
• Strong understanding of influencer-led marketing and platform commerce model.
• Hands-on, entrepreneurial mindset with the ability to build 0–1 operations
• Based in Singapore or open to relocation/travel

Bonus Points

• Worked at TikTok, Shopee, or with SEA-based D2C brands
• Familiar with fulfillment operations and local warehousing models
• Knowledge of local compliance requirements (e.g. BPOM, Halal)