Head of Sales- Spices (APAC)

ofi; Singapore; Hybrid; SGD 125,000 - 150,000; Full time

Job summary

A global food and beverage ingredients provider is looking for a Head of Sales for the APAC region. This role involves developing sales strategies, managing key accounts, and leading a high-performing sales team. Candidates should have 15-20 years of B2B industrial sales experience, ideally in the food industry, and a proven track record of driving business growth. The location is flexible within the APAC region, including Singapore, Vietnam, and Indonesia.

Qualifications

• 15-20 years of experience in B2B industrial sales, ideally in the food industry.
• Proven track record in sales team leadership and driving sustained business growth.
• Willingness to travel regionally as needed.

Responsibilities

• Develop and execute sales strategies aligned with business objectives.
• Own and deliver annual sales targets for the APAC region.
• Lead and develop a high-performing sales team across APAC.

Skills

B2B industrial sales

Key account management

Sales leadership

Effective communication

Job description

About Us

As a leading provider of high-quality food and beverage ingredients, we work with farming communities across the globe to grow, source and produce ingredients that are good for consumers, farmers, and the world around us. We supply household food brands and manufacturers worldwide with cocoa, coffee, dairy, nuts and spices ingredients which are often grown on our own farms and estates and sourced from hundreds of thousands of farmers across ~50 countries. Along with our diverse manufacturing and innovation capabilities, this means we can provide ingredients for a range of products, from a plant-based latte mix to an almond based snack bar or a dairy-free ice cream. Making a positive impact on people and planet is a core component of our Purpose, to be the change for good food and a healthy future. With a deep-rooted presence in the countries where our ingredients are grown, we are closer to farmers, enabling better quality, and more reliable, traceable, and transparent supply. And whoever we’re with, whatever we’re doing, we always make it real.

Product Information

Spices

ofi is the world’s leading producer of dried garlic and onions, and a global leader in chiles, pepper, and tropical spices. Our extensive network and presence in origin markets ensure that our spice blends and solutions are sourced from some of the finest raw ingredients year-round. We oversee growing practices and operate world-class manufacturing facilities, working directly and transparently with farmer-partners to ensure high-quality, sustainable spice solutions and reliable supply. As one of the largest global suppliers of spices and herbs, we source from all primary growing regions, offering a wide range of products including onion, garlic, chiles, pepper, parsley, and tropical spices. Our spices enhance recipes with superior provenance, taste, quality, color, and texture. Grown responsibly with our farmer partners, our spice ingredients form the foundation of flavors that delight consumers and ensure the future of our global supply chain. ofi offers a diverse portfolio of spices, herbs, and sauces, including organic options.

Overview of the position

The Head of Sales, APAC will be responsible for driving the sales growth strategy for ofi Global spices in APAC region. Will be responsible for managing select key markets directly while leading a dynamic team of sales professionals across the region to drive growth in various other markets through the team. This role is pivotal in managing and exceeding sales targets with existing customers, while proactively identifying and capturing new growth opportunities / projects with both current and prospective clients

Key Responsibilities

Business Development & Strategy

• Develop and execute robust sales strategies to accelerate growth, in alignment with the BU’s business objectives in the region.

Sales Growth & Customer Management

• Direct accountability of sales in select key markets in APAC and driving sales in other markets through dedicated sales team.
• Own and deliver annual sales targets for the APAC region, with a strong focus on both retention and expansion.
• Deepen relationships with existing customers unlock new growth opportunities and maximize account potential.
• Drive new customer acquisition as a top priority & Collaborating with Sales & Origin team to ensure seamless execution to expand the business footprint.
• Identify and pursue new business opportunities, ensuring a healthy pipeline of prospective clients and projects.

Performance Tracking & Reporting

• Establish clear KPIs and regularly review team and individual performance against targets.
• Track progress of key projects for each buyer, ensuring timely support and resolution of challenges.
• Provide regular updates and insights to senior management on sales performance, growth initiatives, and market developments.

Sales Leadership & Team Management

• Lead, motivate, and develop a high-performing sales team of 10+ Sales members across APAC.
• Foster a collaborative and results-driven culture, ensuring team members are supported in tracking and delivering on projects for their respective buyers.
• Provide ongoing coaching, guidance, and support to enable individual and team success.

Other Requirements

• At least 15-20 years of experience in B2B industrial sales, ideally within the food industry.
• Proven track record in key account management, sales team leadership (specially cross cultural & Multi geographical spread), and driving sustained business growth.
• Strong sales acumen, relationship management, and effective communication skills
• Willingness to travel regionally as needed.

Location is flexible within APAC region- Singapore / Vietnam / Indonesia

ofi is an equal opportunity employer and values diversity. All qualified applicants will receive consideration for employment without regard to racial or ethnic origin, color, age, religion or belief, sex, nationality, disability, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by applicable law.