Head of Sales (Catering)

OAK & OLIVE CATERING; Singapore; On-site; SGD 85,000 - 120,000; Full time

Job summary

A leading catering company seeks a Sales Manager to develop sales strategies and lead a high-performing team. With responsibilities including market analysis, client negotiations, and collaboration across departments, this role requires significant experience in catering or hospitality sales to drive revenue growth and ensure exceptional service delivery.

Qualifications

• 10–15 years of progressive sales experience in catering or hospitality sectors.
• Proven track record of exceeding sales targets and revenue growth.
• Knowledge of catering operations and event logistics.

Responsibilities

• Develop and implement sales strategies to achieve business goals.
• Lead and mentor a high-performing sales team.
• Identify new market opportunities and secure new business.

Skills

Negotiation

Communication

Interpersonal Skills

Sales Strategy Development

Market Analysis

Education

Bachelor's degree in Business, Hospitality, Marketing or related fields

Tools

Catering sales software

Microsoft Office applications

Job description

Key Responsibilities Include:

• Develop sales strategies that align with overall business objectives.
• Lead, mentor, train, and motivate a high-performing sales team, fostering a culture of excellence, accountability, and continuous improvement.
• Set clear sales targets, KPIs, and performance metrics for the team, and monitor progress regularly.
• Identify new market opportunities, emerging trends, and potential growth areas.
• Actively prospect and secure new business opportunities, expanding the client base and increasing market penetration.
• Collaborate with marketing, product development, and operations teams to align sales strategies with market demands and company objectives.
• Cultivate relationships with high-value clients and strategic partners.
• Prepare proposals, manage pricing strategies, and handle negotiations.
• Ensure customer satisfaction to encourage repeat business.
• Coordinate with kitchen and operations teams to ensure smooth service delivery.
• Participate in menu planning, costing, and customization for clients.
• Monitor market trends and analyse sales data to report on performance.

Key Requirements Include:

• A bachelor’s degree in Business, Hospitality, Marketing, or any related fields.
• 10–15 years of progressive/cumulative sales experience within catering, hospitality, or Food & Beverage sectors.
• Proven track record of consistently achieving and exceeding sales targets and driving significant revenue growth.
• Experienced in tendering processes and procurement procedures.
• Strong knowledge of catering operations and event logistics.
• Excellent negotiation, communication, and interpersonal skills.
• Ability to handle multiple projects efficiently under pressure.
• Proficiency in catering sales software and Microsoft Office applications.