Head of Sales

Ad Astra Consultants; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

Ad Astra Consultants is seeking an experienced Head of International Business to lead and expand our global presence across markets. You will drive international sales, distribution, market expansion, profitability, and team development in packaged foods and FMCG.

You will build a high-performing international sales and BD team, develop market-entry strategies, partnerships, and leverage digital marketing and AI-driven insights to accelerate growth.

Qualifications

• 15+ years of experience in International Business, Sales, Exports, or Commercial Leadership, preferably in Food & FMCG.
• Strong experience managing multiple international markets, preferably GCC, ASEAN, and Australia.
• Good understanding of international distribution, exports, importers, modern trade, and retail channels.
• Experience handling packaged foods, spices, staples, grains, flour, pulses, seasonings, or convenience food products.
• Proven track record in developing new markets, scaling international business, and driving profitable growth.
• Strong commercial, negotiation, strategic planning, and team leadership skills.
• Willingness to travel extensively across international markets.

Responsibilities

• Lead and manage international business operations across existing and new markets.
• Drive business development and market expansion across GCC, Southeast Asia, Australia, and other global markets.
• Develop and strengthen relationships with distributors, importers, retailers, modern trade, and strategic partners.
• Drive sales growth across packaged foods, spices, seasonings, flour, atta, pulses, millets, salt, and ready-to-cook food categories.
• Develop market-entry strategies, distribution networks, pricing models, and go-to-market plans.
• Manage international sales targets, profitability, margins, working capital, and commercial performance.
• Identify new product categories, customer segments, and business opportunities.
• Build and lead a high-performing international sales and business development team.
• Leverage digital marketing, technology, and AI-driven tools to accelerate international business growth.

Skills

International sales

Negotiation

Strategic planning

Team leadership

Travel readiness

Market development

Digital marketing usage

AI-driven insights

Tools

AI/analytics tools

Job description

We are seeking an experienced Head of International Business to lead and expand the company's global presence across existing and emerging markets. The role will drive international sales, distribution, market expansion, profitability, and team development, with a focus on packaged foods and FMCG categories.

Key Responsibilities

• Lead and manage international business operations across existing and new markets.
• Drive business development and market expansion across GCC, Southeast Asia, Australia, and other global markets.
• Develop and strengthen relationships with distributors, importers, retailers, modern trade, and strategic partners.
• Drive sales growth across packaged foods, spices, seasonings, flour, atta, pulses, millets, salt, and ready-to-cook food categories.
• Develop market-entry strategies, distribution networks, pricing models, and go-to-market plans.
• Manage international sales targets, profitability, margins, working capital, and commercial performance.
• Identify new product categories, customer segments, and business opportunities.
• Build and lead a high-performing international sales and business development team.
• Leverage digital marketing, technology, and AI-driven tools to accelerate international business growth.

Candidate Profile

• 15+ years of experience in International Business, Sales, Exports, or Commercial Leadership, preferably in Food & FMCG.
• Strong experience managing multiple international markets, preferably GCC, ASEAN, and Australia.
• Good understanding of international distribution, exports, importers, modern trade, and retail channels.
• Experience handling packaged foods, spices, staples, grains, flour, pulses, seasonings, or convenience food products.
• Proven track record in developing new markets, scaling international business, and driving profitable growth.
• Strong commercial, negotiation, strategic planning, and team leadership skills.
• Willingness to travel extensively across international markets.