Head of Sales

Head of China Operations; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading technology firm is seeking a Head of Sales for Southeast Asia to spearhead the growth of its CAE software. This critical role involves developing sales strategies, establishing market presence, and building a team while collaborating closely with the CEO. The ideal candidate will possess significant experience in enterprise software sales, with a proven track record in the CAE industry, and have the ability to thrive in a fast-paced, start-up environment.

Benefits

Negotiable compensation and performance incentives

Tools and budget to execute quickly

Early-stage role with direct CEO visibility

Qualifications

• 10+ years in enterprise software sales/business development.
• Experience in sales leadership/management.
• Proven experience selling CAE or industrial simulation software.

Responsibilities

• Develop and execute sales strategy for CAE business across Southeast Asia.
• Establish brand awareness and operate sales cycles.
• Recruit and lead a local commercial team as the business scales.

Skills

Solution selling

Negotiation

Account management

Education

Master’s degree in Engineering or related field

Tools

CAE software

Siemens FloTHERM

Ansys

Job description

Head of Sales, Southeast Asia (CAE Software)

Location: Singapore
Reports To: Chief Executive Officer (CEO)

Role Overview

This is a founding position as our first local commercial hire in Singapore. Your mandate is to take our CAE (Computer-Aided Engineering) software from market entry to scalable growth across Southeast Asia.

Key Responsibilities

• Develop and execute a comprehensive GTM and sales strategy to launch and scale the CAE business across Southeast Asia.

• Establish local brand awareness and credibility, leveraging our success in China while tailoring positioning to regional dynamics.

• Run a hybrid motion balancing direct enterprise sales with indirect channels (distributors/partners) to maximize coverage and velocity.

• Prioritize electronics, semiconductors, new energy, and automotive; flex targets as local opportunities emerge.

• Own the full enterprise sales cycle: prospecting, discovery, solution mapping, demos/PoCs, commercial structuring, negotiation, and close.

• Consistently achieve or exceed license and revenue targets; expand the customer base and grow share of wallet.

• Collaborate with support teams to localize materials and relay market insights for product roadmap decisions.

• Provide accurate forecasts, pipeline visibility, and actionable market intelligence; refine strategy based on performance and feedback.

• As business scales, recruit, lead, and develop a local commercial team (e.g., pre-sales/solutions engineering, AE, channel management).

Qualifications (Required)

• Master’s degree or above in Engineering, Business, Marketing or related field (MBA a plus).

• 10+ years in enterprise software sales/business development, including 3+ years in sales leadership/management.

• Proven experience selling CAE or industrial simulation software—required.

• Demonstrated success in building a new market from scratch with an entrepreneurial, hands-on mindset.

• Excellent solution selling, negotiation, and account/partner management skills with a track record of exceeding targets.

• Fluent English; Mandarin is a plus for collaboration with colleagues in China .

• Willingness to travel frequently across Southeast Asia.

Preferred / Bonus

• Familiarity with electronics-cooling/thermal simulation tools—e.g., Siemens FloTHERM/FloTHERM XT, Ansys Icepak; plus experience with COMSOL, Altair, Dassault SIMULIA, Hexagon.

• Background at or go-to-market experience with vendors such as Siemens, Ansys, COMSOL, Altair, Dassault, Hexagon.

• Established sales channels and customer relationships in target industries/regions (strong plus).

• Deep understanding of SEA enterprise procurement, partner ecosystems, and the competitive CAE landscape.

What We Offer

• Early-stage, high-ownership role with direct CEO visibility; shape GTM, product-market fit, and the first local team.

• Negotiable compensation commensurate with experience, including performance-based incentives (OTE).

• Tools, budget, and HQ support to execute quickly and scale effectively.