Head of Regional Marketing (Power Semiconductor)

Job description:

• Provide leadership to the product marketing and commercial marketing teams

• Management and coaching of regional marketing team and resources in the region

• Accountable for all Business Unit marketing activities in the region

• Work with leadership team to identify, define functional requirements of the product managers, commercial marketing managers, for new capabilities and enhancements that help drive product evaluations and support to business partners

• Develop and execute the pricing strategy for the region in cooperation with all BUs (ensuring global price alignment)

• Define target customers, segment and product strategies for the region across all BUs

• Conduct regional market analysis to understand the region’s trend and requirements

• Establish and implement policies and guidelines regarding product promotion, marketing, pricing activities, processes, internal support structure/matrix to increase efficiencies, productivity and customer engagement

• Define and execute product promotion and design win programs for the region

• Support regional sales force and distribution sales and product marketing force with appropriate collateral to enable design-ins

• Lead the International Marcom and joint work with respective product teams in organizing global tradeshow / exhibition to showcase our new product & technology; aim to create brand awareness and new business opportunity

• Continuously assess and review of team performance to ensure that KPIs are on track and delivered

• Capable of managing a number of priorities and deliverables in an operational, interrupt driven environment with minimal guidance or supervision

Requirements:

• A degree in Electronics/Electrical Engineering, or related field

• At least 10 years of semiconductors experience, with a marketing function or product management focus

• Good knowledge in pricing strategies, customer pricing negotiations and product portfolio management

• Natural leadership skills and the ability to work with all teams in the company

• Advanced soft skills and intercultural competencies as well as enthusiasm in order to navigate between customers, multiple internal cross-functional stakeholders and management

• Excellent written & verbal communication skills in English, and fluency in Chinese is a strong plus

• Ability to drive, coordinate and structure cross-functional and cross-regional activities and business partners

• Willingness and ability to travel

The above information on this description has been designed to indicate the general nature, and level, of the work performed by this position. It is not designed to contain, or be interpreted, as a comprehensive inventory of all duties, responsibilities and qualifications required.