Head of Online Marketing

StyleTribute; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a dynamic Head of Online Marketing to elevate its marketing strategies. In this pivotal role, you will lead user acquisition initiatives, focusing on optimizing customer acquisition costs and enhancing retention. Collaborating closely with the CEO, you'll implement data-driven strategies across various channels, including paid and organic marketing. This position offers significant growth potential in a fast-paced environment, allowing you to make a substantial impact on the company's success. If you're passionate about online marketing and ready for a challenging yet rewarding opportunity, this role is perfect for you.

Benefits

Flexible working hours

Work permit sponsorship

Competitive salary

Direct collaboration with CEO

Opportunities for long-term growth

Qualifications

• 2-3 years experience in performance marketing, preferably in eCommerce.
• Hands-on experience with SEM, FB Ads, and Retargeting.
• Strong analytical skills for data-driven decision-making.

Responsibilities

• Manage daily operations of paid channels and optimize marketing budget.
• Conduct A/B testing for email campaigns and website improvements.
• Oversee social media and collaborate on marketing tools.

Skills

Performance Marketing

Data Analysis

SEO

Email Marketing

Web Analytics (GA)

CSS

HTML

JavaScript

Education

Bachelor's Degree

Tools

Google Analytics

Email Marketing Platforms

Job description

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We are looking for an experienced, highly motivated and hands-on Head of Online Marketing to push our Marketing activities to the next level. You will be responsible for scaling up our user acquisition strategies, with positive unit economics and profitability always in mind.

You will work closely with the Founder and CEO of StyleTribute, helping the company to reach its next stage of growth.

Are you passionate about finding new ways to acquire customers and measuring the exact value that each of them brings to the company’s bottom line? Are you obsessed with optimizing each channel’s CAC? Are you constantly thinking about strategies to get our customers to come back to the website more often?

And most importantly, are you looking to step up in your career, proving you can succeed in a challenging role with significant growth potential?

If the answers to all the questions above are ‘YES!’, then we probably have the opportunity for you.

Responsibilities

1. Paid Channels

• Manage daily operations of all active Paid Channels (SEM, FB Ads, GDN, Retargeting)
• Scale and allocate marketing budget efficiently across paid channels, aiming to lower overall CAC

Organic Channels

• Email Marketing
  • Optimize existing EDM campaigns through rigorous A/B testing
  • Develop automated email campaigns (DRIP campaigns) to increase retention and LTV
• SEO
  • Provide technical guidance for onsite SEO improvements and ensure future developments are SEO compliant
  • Implement offsite white-hat link building strategies to enhance domain authority

Onsite Marketing

• Gather customer insights to identify website improvements
• Design and run A/B tests to improve conversion rates

Data Analysis

• Regular analysis of channel and country performance for dynamic budget allocation
• Monthly cohort analysis of markets and acquisition channels
• Identify and fix data tracking issues

Project & Team Management

• Oversee social media manager and graphic designer
• Collaborate with tech team on new marketing tools, tracking, and SEO enhancements

Requirements

• Minimum 2-3 years experience in performance marketing, preferably in eCommerce startups
• Hands-on experience with channels and activities mentioned above, with practical and theoretical knowledge
• Basic understanding of CSS, HTML, Javascript, and W3C standards
• Expertise in Web Analytics platforms, primarily GA
• Strong analytical skills with data-driven decision-making experience
• Ability to work independently with high proactivity
• Proven success in leading cross-functional initiatives
• Excellent interpersonal skills for stakeholder management
• Positive, can-do attitude and driven mindset
• Passion for online marketing and startups

Benefits

• Lead a core function within the company
• Collaborate directly with the CEO on growth strategies
• Impact the company's long-term success
• Opportunities for long-term growth in an ambitious, investor-backed company
• Gain top-notch marketing experience in emerging markets
• Work permit sponsorship for expatriates
• Flexible working hours and environment
• Competitive salary

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Apparel & Fashion