Head of Marketing SMB, APAC

Tik Tok; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Tik Tok is seeking a strategic marketing leader to grow their SMB business across APAC. This role involves building a dedicated team, creating effective digital marketing strategies, and leading initiatives to engage SMB audiences. The ideal candidate will have experience in digital marketing, team management, and a keen understanding of SMB needs.

Qualifications

• 3-5 years experience in team & people management from diverse cultures.
• Experience in digital marketing and SMB marketing preferred.
• Excellent communication and presentation skills.

Responsibilities

• Build and lead a dynamic, regional team of marketers for SMB growth.
• Create regional strategy and drive scalable execution.
• Collaborate with partners to activate marketing initiatives.

Skills

Digital Marketing

Team Management

Communication

Analytical Skills

Presentation Skills

Job description

Responsibilities

• Build and lead a dynamic, regional team of marketers dedicated to the to the successful growth and performance of our SMB business in APAC
• Create and develop regional strategy and drive execution at scale across our ecosystem (Internal and External) by acquiring qualified leads
• Develop regional strategy and initiatives for activation of specific verticals and segments
• Build net-new content, scalable toolkits, marketing campaigns and enablement programs that help engage with SMB audiences
• Deliver narrative and content creation that focuses on business priority pillars or products
• Balance both creative and analytical interpretation of data to design inspiring and effective digital marketing campaigns that drives business results and impact
• Support development/execution of process of assessing leads and funneling to appropriate engagement tracks to mitigate churn and nurture activation potential, including working directly with Scaled Business Sales and Account Management counterparts to fast-track transfer of high potential leads for advertiser activation and revenue growth
• Activate comprehensive performance marketing-based initiatives and continuously iterate to maximize results through to acquisition
• Collaborate as a seamless partner to other XFNs and leadership, including SMB Product & Sales organizations both within region and globally
• Develop a strong team and culture
• Demonstrate SMB and Marketing thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations

Qualifications

• Experience in digital marketing, SMB marketing, partnership and media background preferred; 3-5 years experience in team & people management from diverse culture.
• Acute understanding of SMB business needs, TikTok & competitors SMB product solutions.
• Experience working with both B2B & B2C customers in an international environment.
• Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment.
• Excellent communication and presentation skills.

Preferred Qualifications

• Self-starter, fast learner who is detail-oriented and has critical thinking.
• Ability to work independently and as a team across different departments and regions.
• Embodying our Leadership Principles, including being mission and vision-driven, leveraging collective wisdom, leading by example, fostering team members growth, and achieving results.