Head of Marketing | B2C, FinTech

Hudson Singapore; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading company in the FinTech sector is seeking a seasoned marketing professional to spearhead integrated marketing strategies tailored for the APAC region. The position requires a proven track record in building successful campaigns across various platforms, emphasizing brand awareness and customer engagement. Ideal candidates are entrepreneurial, data-driven, and are capable of thriving in dynamic, lean environments.

Qualifications

• Minimally 10 years of proven track record in marketing.
• Experience in FinTech, digital banking, start-ups, and financial services.
• Strong proficiency in verbal and written English.

Responsibilities

• Develop integrated marketing strategies based on customer insights.
• Own and optimize multi-channel marketing campaigns.
• Leverage performance marketing to drive growth.

Skills

Digital marketing

Brand building

Customer acquisition

Data-informed decision-making

Job description

THE ROLE

• Demonstrate strong understanding of APAC, customer segments, and consumer finance trends to develop integrated marketing strategies.
• Localize and scale brand and product marketing to drive awareness, acquisition, and usage among consumers.
• Own and optimize multi-channel marketing campaigns, including digital, social, partnerships, PR, and community-building initiatives.
• Leverage performance marketing to drive growth.

THE REQUIREMENTS

• Minimally 10 years of proven track record in marketing. A mix of experience in FinTech, digital banking, start ups and financial services is essential.
• Proven ability to build and execute marketing strategies in lean environments.
• Strong grasp of digital marketing, brand building, and customer acquisition, with a data-informed approach.
• Entrepreneurial, proactive, and excited by the opportunity to build from scratch.
• Strong proficiency in verbal and written English.