Head of Marketing

About the Lark APAC Marketing Team:

At Lark, our APAC (ex-China, ex-Japan) Marketing Team is a powerhouse of creativity, strategy, and innovation. This talented group is dedicated to elevating Lark’s brand, crafting compelling campaigns, and driving meaningful engagement across the region. From executing high-impact digital marketing initiatives to hosting standout events, we work closely with sales, partnerships, and growth teams to generate demand and bring Lark’s unique value to life.

If you love collaborating with passionate marketers, thrive in a fast-paced environment, and want to make a real impact in the SaaS B2B space, we’d love to have you on board!

About the Role:

We’re looking for a strategic and hands-on marketing leader to drive our growth in APAC! As Head of Marketing, you’ll shape our brand, employ strategies to generate high-quality leads, and work closely with sales to fuel revenue growth. Leading a talented marketing team, you’ll craft and execute go-to-market (GTM) strategies that attract and retain customers in a fast-scaling B2B SaaS environment.

This role is perfect for a dynamic leader who thrives on building high-performing teams, aligning marketing with business goals, and using data-driven insights to optimize impact. If you love fast-paced environments and are excited about making a real difference, we’d love to hear from you!

Responsibilities:

1. Lead, Inspire, and Grow a High-Performing Marketing Team

1. Build, mentor, and develop a results-driven marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
2. Set clear OKRs to drive team performance, ensuring alignment with overall business goals.
3. Champion professional development, equipping team members with the skills and knowledge to excel in a fast-scaling environment.

2. Drive GTM Strategies and Sales Alignment

1. Partner with sales leadership to design and execute demand generation campaigns that support pipeline growth and revenue targets.
2. Develop and implement sales enablement programs, equipping sales teams with the tools, content, and insights needed to accelerate deal cycles.
3. Leverage customer insights, market trends, and competitive intelligence to refine positioning and messaging for key segments.

3. Execute Multi-Channel Marketing and Brand Positioning

1. Oversee the execution of integrated marketing campaigns across digital, content, email, events, and social media channels.
2. Develop compelling brand narratives and communication strategies that enhance brand credibility and thought leadership in the SaaS collaboration space.
3. Establish and nurture relationships with industry influencers, media partners, and key stakeholders to elevate brand presence.

4. Optimize Performance with Data-Driven Insights

1. Define and track key marketing metrics, analyzing campaign performance to optimize marketing spend and maximize ROI.
2. Conduct ongoing market research and customer segmentation analysis to refine targeting and improve conversion rates.
3. Present insights and recommendations to executive leadership, ensuring data-driven decision-making for sustained business growth.

Qualifications

Minimum Qualification:

1. Strategic & Growth-Oriented Marketer: Proven track record of scaling B2B SaaS marketing functions in a fast-paced environment.
2. Entrepreneurial & Hands-On Leader: Comfortable wearing multiple hats to drive results.
3. Deep Market Expertise in APAC: Strong understanding of the APAC market, customer behavior, and industry trends.
4. Mission-Driven & Results-Oriented: Focus on delivering measurable impact and contributing to long-term success.

Preferred Qualifications:

1. Innovative & Curious Thinker: Stay ahead of industry trends and bring fresh ideas to the table.
2. Exceptional Storyteller & Communicator: Craft compelling narratives and inspire action.

What We Can Offer:

1. A dynamic and motivated team environment that encourages idea sharing and healthy debates.
2. A unique combination of large company resources and startup nimbleness.
3. Long-term growth opportunities and the potential to expand responsibilities.
4. A dynamic office workspace fostering collaboration and innovation.
5. Engaging team-building activities to foster camaraderie.