Head of Marketing

HUNAN TRADITIONAL CUISINE PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A growing F&B chain in Singapore is seeking a Marketing Lead to drive brand marketing and public relations. The ideal candidate will have at least 5 years of experience in brand strategy and campaign execution, with strong analytical skills. This role involves defining brand identity, analyzing market trends, and leading collaborations. Candidates should possess a Bachelor's degree in Marketing or a related field and be proficient in analytics tools. A competitive salary and growth opportunities are offered.

Qualifications

• Minimum 5 years of relevant experience in brand, marketing strategy, and campaign execution.
• Strong analytical mindset; able to interpret data and translate into actionable strategy.
• Familiar with F&B, retail, or consumer-facing businesses in fast-paced environments.

Responsibilities

• Define the brand’s core value and build a compelling identity for a growing F&B chain.
• Analyze competitive landscape and consumer trends to guide brand positioning.
• Identify and execute cross-brand collaborations and partnerships to expand reach.
• Maintain relationships with media, F&B outlets, and press contacts.
• Lead the internal marketing team, providing guidance and development opportunities.

Skills

Analytical mindset

Project ownership

Cross-functional communication

Stakeholder management

Understanding local consumers

Education

Bachelor's degree in Marketing or related field

Tools

Excel

Google Sheets

Analytics dashboards

Job description

About the Role

We are seeking a strategic and hands-on Marketing Lead to take charge of our brand marketing, public relations, and data-driven growth initiatives. This role is ideal for someone who thrives in a fast-paced F&B environment, understands local consumers, and can turn insights into compelling campaigns. You will play a key role in shaping the brand, growing its presence, and supporting business expansion.

Key Responsibilities

1. Brand Strategy & Integrated Marketing

• Define the brand’s core value and build a compelling identity for a growing F&B chain
• Develop and execute annual marketing plans to strengthen brand awareness and customer affinity
• Lead planning and execution of campaigns for product launches, festive promotions, and brand culture initiatives
• Oversee content creation across social media, video, advertising, and in-store materials
• Manage both internal and external resources to ensure timely, high-quality campaign delivery

2. Data Analysis & Optimization

• Market Research: Analyze competitive landscape and consumer trends to guide brand positioning and adjustments
• Marketing Analytics: Track ad performance, social media engagement, and campaign ROI to optimize strategy
• Sales Insights: Combine store sales data with customer profiles to optimize product mix and pricing strategies

3. Business Development & Strategic Partnerships

• Identify and execute cross-brand collaborations, partnerships, and B2B opportunities to expand reach and revenue
• Lead promotional planning across multiple channels such as membership, delivery platforms, and seasonal gifting
• Build strong working relationships with mall management, platform partners, and external collaborators

4. Public Relations & Reputation Management

• Maintain relationships with local media, F&B outlets, content creators, and press contacts
• Organize interviews, press features, media releases, and public events to enhance brand visibility
• Monitor online reviews and public sentiment, manage responses and internal communications for sensitive issues
• Work with Operations to resolve customer-facing incidents and improve service experience

5. Team Collaboration & Leadership

• Collaborate cross-functionally with Operations, Product, HR, and Finance to align marketing with business goals
• Build and lead the internal marketing team, providing guidance, structure, and development opportunities
• Instill a brand-driven and customer-centric mindset across the organization

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum 5 years of relevant experience in brand, marketing strategy, and campaign execution
• Strong analytical mindset; able to interpret data and translate into actionable strategy
• Proficient in Excel, Google Sheets, and analytics dashboards; experience with BI tools is a plus
• Familiar with F&B, retail, or consumer-facing businesses in fast-paced environments
• Excellent project ownership, cross-functional communication, and stakeholder management skills