Head of Marketing

RegASK; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

An AI-driven company is seeking a Head of Marketing to lead innovative strategies for its SaaS B2B offerings. This role demands a seasoned marketer with at least 8 years' experience, ready to optimize campaigns and drive demand while managing a diverse team. Join a dynamic company committed to improving regulatory compliance globally.

Qualifications

• Minimum 8 years of experience in strategic and digital marketing.
• Track record in planning and full funnel campaign creation.
• Experience leveraging digital marketing channels for brand engagement.

Responsibilities

• Develop and execute marketing strategies focused on demand generation.
• Manage and grow prospect database while tracking metrics.
• Collaborate with commercial team for impactful initiatives.

Skills

Leadership

Communication

Analytical Skills

Decision-Making

Education

Bachelor's and/or Master’s degree in marketing, business administration, or a related field

Tools

PPC Advertising

SEO

Content Marketing

Social Media Marketing

Email Marketing

Job description

Our Company

RegASK is an AI-driven solution enabling end-to-end intelligent regulatory workflow orchestration: automating regulatory intelligence with curated content and actionable insights, smart documentation and a connected community of over 1,700+ subject matter experts for streamlined regulatory execution globally. RegASK augments Regulatory Affairs teams, combining AI efficiency and community-driven intelligence to streamline compliance across the product lifecycle. The RegASK team is highly diverse, with more than 10 nationalities across 3 continents, entrepreneurial and very agile. We are currently recruiting highly motivated individuals to expand its team and support its ambitious growth plans.

If you are a doer who enjoys working across industries and continents, autonomous in your working style, and eager to problem solve, we would love to hear from you.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy and plan focused on demand generation for our SaaS B2B product.
• Define and orchestrate all strategic marketing plans, content, thought leadership and digital marketing initiatives for the RegASK brand, products and services across all channels (email, social, SEO, paid advertising, PR, conferences) in line with strategic objectives
• Work closely with clients, managers, creatives, content providers, and distribution partners to create effective initiatives to grow and convert the audience for our products and services
• Collaborate with business team to identify and segment target audiences and develop impactful digital campaigns for new and existing products
• Track and analyse key performance metrics, competitors, campaign results, and consumer trends; translate findings into actionable insights around strategy, content and cadence in order to optimize marketing initiatives.
• Manage and grow prospect database
• Work collaboratively with the commercial team to develop impactful joint initiatives and materials to enable their sales efforts.
• Build a highly efficient team of marketing professionals
• Create a solid network of external executional partners enabling the company to scale its marketing efforts.
  
  

Requirements

• Min 8 years of experience in both strategic and digital marketing, with a focus on inbound marketing and demand generation for tech-enabled B2B products
• Proven track record in senior marketing role encompassing planning, full funnel campaign creation, tracking and refinement with demonstrable results in building business
• Excellent leadership, communication, and decision-making skills
• Successful experience in leveraging digital marketing channels (email, content marketing, social media marketing, PPC advertising, and SEO) to drive brand engagement and conversion.
• Excellent analytical skills, with the ability to interrogate data and make data-driven decisions
• Self-starter with high level of autonomy, comfortable working in a fast paced entrepreneurial environment across multiple time zones
• Ability to work efficiently and respectfully with multi-cultural global team across functions and departments.
• Bachelor's and/or Master’s degree from a recognized University in marketing, business administration, or a related field.
  
  

How To Apply

If you are excited about this opportunity and believe you have the skills and qualifications to excel as our Head of Marketing, please submit your resume and portfolio for our consideration.

We appreciate all applications, but only selected candidates will be contacted for an interview.

Thank you for considering joining the RegASK team. We look forward to reviewing your application!