Head of Marketing

GRVT Markets; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

An innovative financial technology company is seeking a Head of Marketing to lead global marketing efforts. The successful candidate will develop strategic marketing initiatives aimed at user acquisition and community engagement. With over 9 years of experience, you'll harness your deep understanding of performance marketing and analytics to drive results across various channels.

Qualifications

• 9+ years in marketing, with 3+ years in leadership roles.
• Deep experience with performance marketing, product positioning, and go-to-market planning.
• Excellent storytelling skills and understanding of PR.

Responsibilities

• Own and drive a cohesive marketing strategy across channels.
• Collaborate closely with cross-functional teams to align goals.
• Manage and optimize the marketing budget for ROI.

Skills

Performance Marketing

Analytics & Attribution

SEO/SEM

Marketing CRM and automation

User funnel analysis

Job description

About GRVT

GRVT is the world’s first licensed hybrid decentralized exchange (DEX), on a mission to make wealth-building as natural as daily life. We’re building a compliant, self-custodial platform for premium tokenized strategies—from crypto to alternative investments—on trusted infrastructure.

In just 90 days, we’ve onboarded 40,000+ KYC-verified users across Asia and are backed by top-tier investors including Further Ventures, Matrix Partners, Delphi Digital, Hack VC, QCP, and SIG.

Brand promise: Smart money moves made easy. We’re simplifying finance for the next generation—through technology, transparency, and trust.

Role Overview

As Head of Marketing, you’ll be responsible for leading our global marketing efforts across user acquisition, brand building, community engagement, and product marketing. You’ll build and manage a high-performing team, develop full-funnel strategies, and bring our story to life across every touchpoint—from performance ads to Discord.

This role requires a rare blend of analytical growth chops, brand and content instincts, and a deep understanding of Web3 audiences.

Key Responsibilities

• Own and drive a cohesive marketing strategy, spanning user acquisition, thought leadership, and partner marketing efforts across marketing channels
• Collaborate closely with GTM and cross-functional teams, including BD, sales, PR, product, creative and design, to align on goals and bring cohesive regional strategies to life at the market level
• Collaborate with data, product, creative, and design teams to improve conversion funnels and user journeys
• Lead go-to-market strategies for new product launches, feature updates, and regional campaigns
• Build and scale integrated marketing programs, including campaigns, influencer initiatives, and brand activations across priority markets
• Adapt and execute global priorities with local nuance, ensuring marketing programs resonate in-market and drive meaningful outcomes
• Manage and optimize the marketing budget for ROI across channels
• Review customer insights and preferences to identify the marketing strategies for different user segments
• Own marketing KPIs (traffic, engagement, activation, CAC, LTV, etc.)
• Oversee lifecycle and performance marketing, including paid media, SEO, email, and CRM
  
  
  

Job Requirements

• 9+ years in marketing, with 3+ years in leadership roles at high-growth tech or fintech startups
• Proven experience leading integrated marketing strategies across multiple audiences and channels
• Deep experience with performance marketing, product positioning, and go-to-market planning
• Strong grasp of analytics, funnel optimization, cohort tracking, and CAC/LTV models
• Excellent storytelling skills and understanding of PR, narrative building, and ecosystem engagement
• Experience managing cross-functional teams and collaborating with creative/design functions
• Experience working with or managing local agencies, production vendors, and in-market partners
• Bonus: Familiarity with Web3 crypto landscape and its applications in different regional contexts
  

Key Skills

• Performance Marketing, e.g. Meta Ads, Google Ads, Twitter/X Ads, programmatic ad networks
• Analytics & Attribution
• SEO/SEM, e.g. Ahrefs, SEMrush, Google Search Console, keyword strategy
• Marketing CRM and automation
• User funnel analysis