Head of Marketing

ELGO AI PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A growing AI technology startup in Singapore seeks a Head of Marketing to lead their marketing strategies and initiatives. You will optimize SEO, manage campaigns, and enhance brand awareness. Ideal candidates will have 6-8 years of experience in marketing, especially in B2B SaaS, and possess strong analytical and creative skills. This position offers a dynamic environment with opportunities for professional growth in the AI sector.

Benefits

Flexible working arrangements

Collaborative work environment

Exposure to industry-leading AI technologies

Qualifications

• 6-8 years of experience in a hands-on marketing role, preferably in B2B SaaS.
• Strong knowledge of digital marketing platforms and SEO tactics.
• Proven experience in developing and executing marketing strategies.

Responsibilities

• Lead development of marketing strategies for the company.
• Optimize website SEO and manage content marketing.
• Analyze marketing data for campaign effectiveness.

Skills

SEO Optimization

Digital Marketing Tools

Creative Problem-Solving

Data Analysis

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEO tools

Job description

Company Summary

ELGO AI is a fast-growing startup redefining how enterprises build and deploy AI. We offer a powerful no-code enterprise-grade GenAI platform that enables organizations to create custom LLM-powered applications such as chatbots, smart document workflows, and automation agents 10x faster than traditional methods. Abstracting away the complexities of a production GenAI system, we aim to simplify enterprise AI adoption by making advanced GenAI capabilities accessible to non-technical teams. We are passionate about workflow orchestration, context-aware agents, full transparency and observability layer, scalable designs and enterprise-grade deployment, all grounded in responsible, secure, and user-centric design. Our vision is to become the go-to operating platform for practical AI solutions in Asia Pacific.

Job Description

As Head of Marketing at ELGO, you will shape our marketing strategy and ensure successful execution of all marketing activities. This position offers a unique opportunity to dive into B2B enterprise and ecosystem marketing for AI platforms. You will work directly with the CEO and contribute to developing and executing all marketing strategies, enhancing brand awareness, and establishing robust systematic tracking and monitoring of key KPIs across marketing channels. You will also work closely with the sales and partnership team in designing new campaigns and rollout strategies. In the start, you will be the only person working on marketing and is expected to drive many of the marketing activities.

The ideal person for the role would love the fast-changing and dynamic environment, and the challenges that comes with it. He/she will need to be a creative problem solver at heart, regularly thinking out of the box and falling back to first principles to design marketing strategies and campaigns that deliver real outcomes, instead of just following playbooks. He/she would also need to be systematic and experiment-minded, constantly running experiments and evaluating effectiveness of each campaign and experiment systematically. He/she is would also be extremely proactive, both in working and learning.

Roles & Responsibilities

• Lead the development and implementation of ELGO’s overall marketing strategies.
• Optimize company website SEO and enhance existing content marketing campaigns.
• Maintain and update company website using webflow.
• Collaborate with the technical leads and subject matter experts to create engaging content for various digital platforms.
• Help manage social media accounts, ensuring consistent and brand-aligned communication.
• Support the organization of virtual and in-person events, webinars, trainings, and workshops.
• Analyse marketing data to understand the effectiveness of campaigns and strategies.
• Explore, implement and evaluate new marketing campaigns and channels.
• Establish a robust system or process to track and monitor various metrics across channels and customer segments.

Requirements

Core Requirements

• Minimum bachelor degree in Marketing, Communications, Business Administration, or a related field. Candidates without formal education but with strong practical experience are welcomed.
• 6-8 years working experience in a hands-on and leadership marketing role, preferably in a B2B SaaS startup, tech consultancy firm, or B2B enterprise solutions.
• Strong experience and knowledge in SEO and optimization tactics.
• Good working knowledge of digital marketing tools and platforms, such as Google Analytics, SEO tools, design software etc.
• Able to design, implement and evaluate experiments to test different marketing strategies and campaigns.

Key Traits

• Strong interest in AI technology and its application in business.
• Creative thinking and problem-solving skills.
• Highly organized with attention to detail.
• Willing to proactively voice opinions and thoughts on the business.
• Self-driven and proactive learner.

Optional Requirements

• Good technical writing capabilities with knowledge on topics such as Data Strategy, Data Governance, Generative AI and AI Implementations.
• Past experience organizing and conducting online webinars and workshops.
• Experience setting up email marketing campaigns and newsletters.
• Good design skills (e.g. graphic design, photo editing, video editing etc.).

What We Offer

• An exciting opportunity to work at the intersection of AI, digital marketing and fast-paced startup.
• A collaborative, inclusive, and innovative work environment.
• Hands-on experience in a fast-growing early-stage tech startup.
• Exposure to industry-leading AI technologies and ethical AI practices.
• Guidance and empowerment to experiment, learn and grow professionally.
• Exposure to the tech startup ecosystem in Singapore and beyond.
• Flexible working arrangements.

The Interview Process

• There will be a total of 3 rounds of interview:
• 1st round: 30 minutes of general Q&A with the CEO
• 2nd round: 60 minutes technical session, where you will be given a real problem and is required to formulate strategies and campaigns within 30 minutes. Q&A for the remaining time.
• 3rd round: 15 minutes for work arrangements and compensation package discussions.