Head of Marketing

UOB Kay Hian; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A financial services firm in Singapore is seeking an experienced Head of Marketing to drive its marketing strategies. The role involves planning and executing marketing campaigns, managing social media presence, and leading a team. The ideal candidate will have 5 - 8 years of experience, a relevant degree, and strong communication skills. This full-time position offers a dynamic work environment.

Qualifications

• 5 - 8 years of relevant experience in marketing.
• Strong written and verbal communication skills.
• Proven experience in managing marketing campaigns.

Responsibilities

• Plan and execute digital and offline marketing strategies.
• Lead and guide team members on marketing projects.
• Measure and report performance of marketing campaigns.

Skills

Digital marketing

SEO

Social media management

Leadership

Communication

Education

Bachelor’s degree in Marketing or a related discipline

Job description

About the role

We are seeking an experienced and driven Head of Marketing to join our team at UOB Kay Hian Pte Ltd. you will play a crucial role in driving the company's marketing strategies. This is a full-time position based in our office in the Central Region of Singapore.

What you'll be doing

• Plan and execute all digital and offline marketing, including SEO, EDMs, social media and other channels of advertising campaigns
• Develop, plan and maintain our presence on selected social media platforms.
• Brainstorm and plan for lead generation activities and production of visuals
• Plan and develop promotions on various products and services.
• Provide leadership and guidance to team members on various projects and activities.
• Manage planning and scheduling of webinars and seminars for internal and external clients.
• Facilitate and drive firm wide branding consistency across all regional offices.
• Collate and prepare consolidated marketing reports of regional marketing efforts and activities.
• Measure and report performance of all marketing campaigns against agreed Key Performance Indicators

What we're looking for

• Bachelor’s degree in Marketing or a related discipline, preferably 5 - 8 years of relevant experience
• A people developer, leader who is driven with a can-do spirit.
• Ability to multi-task and hands on.
• Possess strong written and verbal communication skills.
• Proven working experience covering various aspects of marketing.
• Experience with basic public relations work or managing influencers will be an advantage.
• Demonstrable experience leading and managing SEO and other marketing advertising and marketing campaigns.