Head of Marketing

ANICCA RESEARCH PTE. LTD.; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as the Growth Marketing Lead, where you'll play a pivotal role in shaping strategies for product adoption in the DeFi landscape. This exciting position involves developing comprehensive marketing strategies, engaging with the community, and creating compelling content that positions the company as a thought leader. You'll collaborate closely with product teams to ensure coherent communication and leverage analytics to refine your strategies. If you're a strategic thinker with a passion for growth marketing and community engagement, this opportunity is perfect for you.

Qualifications

• Experience in the Fintech sector with a focus on decentralized protocols.
• Proven track record in executing successful growth marketing campaigns.

Responsibilities

• Develop and implement growth marketing strategies for user acquisition and retention.
• Cultivate a vibrant community of users and stakeholders across various channels.

Skills

Growth Marketing

Community Engagement

Content Creation

Social Media Management

Performance Analysis

Analytical Skills

Communication Skills

Self-Starter

Tools

Analytics Tools

Job description

As the inaugural Growth Marketing Lead at Anicca Research, you will be instrumental in shaping and executing strategies to amplify our product's adoption. Your deep understanding of the markets, coupled with your ability to identify and engage target audiences, will be crucial. This role requires a strategic thinker who can seamlessly integrate product understanding with markets, fostering thought leadership and substantive engagement, particularly on different platforms.

Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive growth marketing strategies tailored to the DeFi landscape, focusing on user acquisition, retention, and community engagement.

• Community Engagement: Cultivate and nurture a vibrant community of users, developers, and stakeholders across various channels, ensuring active participation and feedback loops.

• Content Creation: Produce insightful and value-driven content that positions Alkimiya as a thought leader in the DeFi space.

• Social Media Management: Lead the product's presence on platforms such as Twitter, crafting narratives that resonate with our audience and reflect the depth of our protocol's offerings.

• Collaborative Initiatives: Work closely with product and development teams to align marketing efforts with protocol updates, ensuring coherent and timely communication to the community.

• Performance Analysis: Monitor, analyze, and report on the effectiveness of marketing campaigns, utilizing data-driven insights to refine strategies and achieve growth objectives.
  

Qualifications:

• DeFi Expertise: Demonstrated experience in the Fintech sector, with a solid grasp of decentralized protocols.

• Marketing Acumen: Proven track record in growth marketing with the ability to devise and execute successful campaigns.

• Content Development Skills: Exceptional ability to create compelling content that educates and engages the markets community, enhancing thought leadership.

• Analytical Mindset: Proficiency in leveraging analytics tools to assess campaign performance and inform strategic decisions.

• Communication Skills: Excellent verbal and written communication abilities, with a talent for simplifying complex concepts for diverse audiences.

• Self-Starter: Ability to operate autonomously, exhibiting initiative and adaptability in a fast-evolving industry.