Head of Marketing

TRIPLE A TECHNOLOGIES PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading global payment institution in Singapore is hiring a Head of Marketing to enhance brand presence and market share in the cryptocurrency space. The role focuses on strategic marketing development, team leadership, and optimizing multi-channel initiatives to drive user acquisition. Suitable candidates should possess over 10 years of experience in B2B/FinTech marketing with a data-driven approach.

Qualifications

• Minimum 10+ years of experience in senior marketing leadership roles.
• Expertise in data-driven marketing strategies and communications.
• Interest in the cryptocurrency space.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Oversee execution of marketing initiatives across channels.
• Direct and mentor a high-performing marketing team.

Skills

Data-driven decision making

Analytical skills

Communication skills

Interpersonal skills

Job description

About the Company

Triple-A, the digital currency payment institution, enables businesses to pay and get paid in both traditional and digital currencies, volatility-free.

From API to no-code integration, Triple-A’s frictionless, white-label payment solutions are designed to blend smoothly into existing business operations — all while upholding the highest standards of security and compliance.

Triple-A is licensed in the United States, European Union and Singapore.

We enable borderless collections & global payouts for 20,000 partners across 200 countries, including Grab, Charles & Keith, Razer, Du and Singapore Red Cross.

Join the team

Triple-A is a global payment institution. We are headquartered in Singapore, with offices across the Americas, Europe and Middle East.

We are a dynamic and passionate team building towards a more efficient global payment ecosystem. We are actively bridging the gaps in cross-border payments, between traditional & digital currencies, and web2 and web3.

Guided by our CEO, Eric Barbier, who brings 18 years of experience and a proven track record in building and scaling payment companies worldwide, Triple-A is growing our team. If you’re bold, tenacious, and creative, we believe you’d be a perfect match for us!

The Role

Triple-A seeks a bold and strategic Head of Marketing to spearhead our marketing efforts and propel our dominance in the dynamic crypto space.

Responsibilities:

• Develop and architect a comprehensive marketing strategy that drives brand awareness, user acquisition, and significant market share growth.
• Craft and oversee the execution of all marketing initiatives across various channels, including content marketing, social media marketing, search engine marketing (SEM), public relations (PR), and influencer marketing.
• Direct and mentor a high-performing marketing team, fostering a culture of creativity, data-driven decision making, and continuous improvement.
• Manage and collaborate with marketing agencies and vendors, ensuring optimal campaign delivery and return on investment (ROI).
• Cultivate and maintain a strong and consistent brand identity for the company across all marketing touchpoints.
• Develop and oversee the creation of high-quality marketing materials such as website content, blog posts, press releases, and social media content.
• Analyse marketing performance data and metrics to identify areas for improvement and optimize campaigns for maximum impact.
• Stay at the forefront of the latest marketing trends and technologies in the crypto industry.
• Represent the company at industry events and conferences, building brand recognition and thought leadership.
• Lead in-depth market research to understand customer needs, competitor landscape, and emerging trends within the crypto ecosystem.

Qualifications:

• Minimum 10+ years of experience in senior marketing leadership roles, with a proven track record of success in scaling brands within the B2B or FinTech industries.
• An interest in the cryptocurrency space and its unique marketing challenges.
• Expertise in developing and executing data-driven marketing strategies across multiple channels.
• Excellent communication, presentation, and interpersonal skills with the ability to inspire and motivate a team.
• Strong analytical and problem-solving skills with a data-driven approach to marketing decision-making.
• A passion for innovation and a relentless drive to push boundaries in the marketing landscape.

Bonus points:

• Experience in building and managing high-performing marketing teams within fast-paced, dynamic environments.
• A proven track record of success in launching and scaling new products or services within the FinTech or blockchain space.
• Understanding of cryptocurrency regulations and their impact on marketing activities.