Head of Marketing

SkinLab The Medical Spa; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading healthcare group in Singapore is seeking a Head of Marketing to lead all marketing initiatives for its various brands, including Medi-Beauty Salon and GP Clinic. The ideal candidate will have at least 8–10 years of experience in the marketing field, preferably within the healthcare or beauty sectors, with a proven ability to drive customer leads and enhance brand presence. This role requires strong digital marketing skills and a strategic mindset.

Qualifications

• Degree in Marketing/Business or related field.
• Minimum 8–10 years of marketing experience, preferably in healthcare, beauty, or wellness sectors.
• Proven ability to grow customer base and brand presence with limited resources.
• Strong grasp of digital marketing, social media, and performance campaigns.
• Ability to think strategically while being hands-on with execution.
• Excellent communication, creativity, and leadership skills.

Responsibilities

• Develop and implement marketing plans for each brand with clear lead generation targets.
• Balance brand-building and performance marketing to ensure consistent customer inflow.
• Identify SME-friendly, cost-effective marketing opportunities.
• Build strong and differentiated brand identities for each service line.
• Ensure consistent messaging, visuals, and customer engagement across all platforms.
• Drive customer trust and loyalty through impactful storytelling and campaigns.
• Oversee digital channels to bring in high-quality leads.
• Create campaigns that directly convert to bookings, visits, and sales.
• Track leads, monitor the conversion funnel, and continuously optimise campaigns for ROI.
• Lead the marketing team and guide day-to-day activities.
• Manage external agencies/freelancers for creative, digital, and PR work.
• Work closely with clinic/salon managers to align marketing with business needs.
• Set clear KPIs and provide monthly performance reports with actionable insights.
• Own the marketing budget and ensure efficient spend.

Job description

Overview

We are looking for an execution-focused Head of Marketing to lead all marketing activities across our group brands: Medi-Beauty Salon, Aesthetics, Scalp & Hair Growth, GP Clinic, and Women’s Health. This is a strategic and execution-driven role designed to build brand presence, drive customer leads, and ensure measurable business growth.

Responsibilities

• Develop and implement marketing plans for each brand with clear lead generation targets.
• Balance brand-building and performance marketing to ensure consistent customer inflow.
• Identify SME-friendly, cost-effective marketing opportunities (local campaigns, digital ads, partnerships).
• Build strong and differentiated brand identities for each service line.
• Ensure consistent messaging, visuals, and customer engagement across all platforms.
• Drive customer trust and loyalty through impactful storytelling and campaigns.
• Oversee digital channels (social media, SEO/SEM, website, CRM) to bring in high-quality leads.
• Create campaigns that directly convert to bookings, visits, and sales.
• Track leads, monitor the conversion funnel, and continuously optimise campaigns for ROI.
• Lead the marketing team and guide day-to-day activities.
• Manage external agencies/freelancers for creative, digital, and PR work.
• Work closely with clinic/salon managers to align marketing with business needs.
• Set clear KPIs (leads generated, cost per lead, brand awareness metrics).
• Provide monthly performance reports with actionable insights.
• Own the marketing budget and ensure efficient spend.

Qualifications

• Degree in Marketing/Business or related field.
• Minimum 8–10 years of marketing experience, preferably in healthcare, beauty, or wellness sectors.
• Proven ability to grow customer base and brand presence with limited resources.
• Strong grasp of digital marketing, social media, and performance campaigns.
• Ability to think strategically while being hands-on with execution.
• Excellent communication, creativity, and leadership skills.