Head of Global Portfolio - Penfolds

TREASURY WINE ESTATES ASIA (SEA) PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A global wine company based in Singapore is seeking a professional to lead global business development efforts, focusing on strategies for wine portfolios in various markets. The ideal candidate will have strong experience in market analysis, brand management, and cross-functional collaboration. You will adapt strategies based on local dynamics and drive growth through execution. This role offers competitive remuneration and opportunities for professional growth.

Qualifications

• At least 5 years of experience in global business development.
• Proven track record in brand building and market execution.
• Strong analytical skills with the ability to leverage data for decision-making.

Responsibilities

• Develop and execute global business development strategies.
• Adapt local market strategies based on consumer behavior.
• Drive distribution and growth through business planning.
• Champion brand storytelling and educational initiatives.
• Collaborate across functions to ensure alignment.

Skills

Strategic thinking

Market analysis

Brand management

Cross-functional collaboration

Data analysis

Education

Bachelor's degree in Business or related field

MBA preferred

Job description

1. Global Portfolio Growth Strategy

• Develop and execute a global business development strategy for the French, China, and US wine portfolios, aligned with Penfolds broader commercial objectives
• Prioritise markets using a Product-Market Fit Scorecard and Market Prioritisation Framework to focus resources where the opportunity to win is greatest
• Lead the commercialisation of new-to-world brands and scale existing brands across priority markets.
• Defining the growth strategy, where to play & KPIs for Global Portfolio COO.
• Partnering with commercial teams to develop plans, drive distribution & depletion strategy & targets.
• Drive accountability, ensuring dedicated support for Multi COO success.

2. Market-Specific Execution

• Adapt strategies to local market dynamics, including consumer behaviour, regulatory environments, and competitive landscapes
• Build and execute tailored activation plans in key regions (e.g. “Art of French Living” in SEA & NA, French Thematic 3.0 in ANZ) and market + consumer relevant activations by key market.
• Partner with regional sales and marketing teams to ensure executional excellence and alignment with local priorities.

3. Commercial Leadership

• Drive depletion growth and distribution expansion through joint business planning with partners in market, on trade, distributors & FWR.
• Working closely with Global RevMan on pricing, promotional, and channel strategies to optimise margin and market share.
• Monitor performance and adjust plans using real-time data and insights.

4. Brand Building & Storytelling

• Champion the unique provenance and positioning of each country-of-origin portfolio.
• Championing our Global Portfolio wine education & storytelling to elevate brand power, with first priority French through FWT.
• Coordination & Alignment with Penfolds global Brand Ambassador team to ensure joint programs to drive overall global impact in priority markets.
• Leading high-profile events & activations to build credibility and demand.
• Lead global storytelling initiatives that elevate brand equity and consumer engagement

5. Cross-Functional Collaboration

• Work closely with Sales, Supply, Marketing, Finance, and Regional LTs to ensure end-to-end alignment from vineyard to consumer
• Influence innovation pipelines and portfolio decisions based on market feedback and commercial performance.

6. Tracking & Monitoring

• Responsible for engaging global teams through a Global Portfolio Performance-Driven Approach
• Implementing real-time tracking of depletion and distribution.
• Regularly adjusting strategy based on market insights & performance metrics