Head of Ecommerce

Coca-Cola Beverages Singapore, Malaysia & Brunei; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading company in the beverage industry seeks a seasoned leader to drive e-Commerce and Unattended Retail growth in Singapore. The role requires a strategic mindset, strong management capabilities, and a focus on delivering sales and profitability while fostering effective customer relationships and innovative business models.

Qualifications

• Minimum 10 years in FMCG, preferably in Strategy and Innovation.
• At least 5 years managing a team, with 3 years in digital.
• Strong sales and profitability achievement skills.

Responsibilities

• Lead eCom portfolio volume and revenue performance as per business plan.
• Develop topline growth strategies for eCom channels.
• Manage relationships and conduct business reviews with customers.

Skills

Negotiation

Communication

Account Management

Project Management

Innovation

Education

Degree in Business Admin or equivalent

Job description

Position Purpose / Context

A member of the Singapore Commercial Leadership Team, candidate is responsible for leading growth in the channel of e-Commerce and Unattended Retail. Candidate expected to steer thought leadership in driving robust sustainable growth, whilst delivering on business mandates for today.

Key Duties / Responsibilities

1. Deliver total eCom portfolio volume, revenue, and profit performance as outlined in the yearly business plan by executing the aligned channel/portfolio strategies.
2. Deliver total vending and BW volume, revenue, and profit performance as the yearly business plan outlines by executing the aligned channel strategies.
3. Identifying and accelerating revenue and profit growth for vending and BW through strategic innovation initiatives that expand the scale of the channels.
4. Design and develop eCom (including FSA) channel topline growth strategies anchored on bold customer and consumer transaction recruitment, translating into attaining sustainable financial performance per the overall company long-range plan aspiration.
5. Develop strong business plan with full-year solid campaign windows for eCom channels and key customers.
6. Establish strong customer relationships, and conduct regular top to top business reviews with customers on business performance and effectiveness of campaigns.
7. Constantly improve customer service levels and satisfaction guided by customer satisfaction surveys.
8. Define and execute the picture of success (PiCos) for eCom and vending and BW.
9. Lead and develop a dynamic group of key account managers/executives and sales admin associates, and build a pipeline of young talents for succession.
10. Take full accountability for sales forecast accuracy, channel and customer-level business investment, and post-campaign evaluation for performance.
11. Constantly explore growth opportunities within channels, pilot innovative business models, and scale for sustainable, profitable growth.
12. Integrate multiple insights and complex issues through a broad and holistic approach, extract insights from performance for the team to be able to discuss and work on actionable solutions
13. Partners with cross-functional team members to orchestrate and wire the strategy and solution deployment, prioritizing efforts, influencing, aligning, and engaging key stakeholders

Job Requirement & Skill

• Preferably with Degree in Business Admin or equivalent
• Min 10 years of working experience in FMCG, preferably in Strategy, Innovation and Key Accounts
• Min 5 years of experience managing a highly effective team working experience with at least 3 years in digital space.
• Aggressive and demonstrate skills in achieving sales, profitability and budget goals.
• Good negotiation, communication and account management skills
• Drives Innovative Business Models: Develop new insights into new business opportunities that result in the commercialization of incubation initiatives for business growth.
• Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.
• Customer relationship management and leverage it for performance.
• Project Management: Ability to manage projects to ensure successful delivery (on time, within budget, meeting agreed-upon success criteria) to establish clear goals and accountabilities. It also includes the ability to develop project plans, allocate resources, identify potential issues/risks and develop contingency plans.