Head of E-Commerce APAC

Kerry Consulting; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A leading consulting firm is seeking a Head of E-Commerce, APAC to shape and execute the digital commerce vision for a top brand in the region. The ideal candidate will have over 10 years of experience, strong expertise in e-commerce management, and knowledge of APAC marketplaces. Responsibilities include developing e-commerce strategies, overseeing operations, and managing a regional team. Competitive package offered.

Qualifications

• 10+ years of e-commerce experience with a track record in APAC.
• Extensive knowledge of e-commerce P&L and site operations.
• Experience with APAC online marketplaces like Lazada and Shopee.

Responsibilities

• Develop and execute the APAC e-commerce strategy.
• Lead planning and optimization of regional brand .com platforms.
• Oversee end-to-end e-commerce operations, including budgeting and customer care.
• Drive performance reporting and analysis using digital analytics.

Skills

E-commerce strategy development

P&L management

Digital marketing

Analytical skills

Leadership

Stakeholder management

Education

Bachelor's degree in Business, Marketing, Digital or related fields

Job description

The Head of E-Commerce, APAC is a senior leadership role empowered to shape and deliver the digital commerce vision for one of the region's most recognized brands, collaborating across countries to deliver long-term business impact

Prior experience in launching and scaling a brand's direct-to-consumer (.com) business is essential, while marketplace platform expertise is a strong plus.

Key Responsibilities

• Develop and execute the APAC e-commerce strategy to drive revenue growth, customer acquisition, and brand equity across the region, aligning with global brand objectives.
• Lead the planning, launch, and optimization of regional brand .com platforms, defining the digital customer journey and ensuring best-in-class experience.
• Oversee end-to-end e-commerce operations, including P&L management, budgeting, digital merchandising, online marketing, logistics, and customer care.
• Drive performance reporting, analysis, and business reviews, leveraging digital analytics, KPIs, and CRM data to optimize traffic, conversion, and retention.
• Collaborate with country and functional teams to support marketplace expansion and partnerships, ensuring compliance and performance across digital channels.
• Manage and develop regional e-commerce team members, fostering a results-oriented, entrepreneurial, and collaborative culture.
• Keep abreast of APAC e-commerce trends, competitor benchmarks, and technology innovations, championing digital transformation initiatives.

Requirements

• Bachelor's degree in Business, Marketing, Digital, or related fields.
• 10+ years of e-commerce experience, with a substantial track record leading and scaling brand dot com platforms in the APAC region.
• Extensive knowledge of e-commerce P&L, site operations, analytics, and digital marketing.
• Experience with APAC online marketplaces (e.g., Lazada, Shopee, Amazon) considered a strong asset.
• Demonstrated ability to develop and execute regional growth strategies and manage cross-functional, multicultural teams.
• Strong leadership, analytical, communication, and stakeholder management skills

To Apply
To apply, please submit your resume (in MS Word format) to Vanessa Goh, at [e-mail], quoting VG 34543.
Due to the high volume of applicants for this role, we regret that only shortlisted candidates will be notified.


Registration No: R22105794
License No: 16S8060