Head of Demand Generation

Versai; Singapore; Remote; SGD 90,000 - 120,000; Full time

Job summary

A leading SaaS company in Singapore is looking for a Head of Demand Generation to develop strategies that generate high-quality leads. You'll oversee various channels to attract and convert new leads and optimize campaign performance. Ideal candidates have experience in demand generation within SaaS, strong analytical skills, and thrive in a fast-paced environment. The role offers a competitive salary, performance-based incentives, and remote work flexibility.

Benefits

Competitive salary

Performance-based incentives

Remote work flexibility

Collaborative team environment

Qualifications

• Extensive experience in demand generation or growth marketing.
• Experience within the SaaS or tech industry targeting VP of Sales/CRO.
• Proven ability to drive pipeline growth and enhance lead quality.

Responsibilities

• Develop and implement demand generation strategies.
• Oversee demand generation channels like content and social media.
• Create and execute multi-channel campaigns for lead generation.

Skills

Demand generation

Growth marketing

Analytical skills

Data-driven decision making

Job description

We are seeking a proven Demand Generation leader with a strong track record of generating significant attention for SaaS companies in the US. As the Head of Demand Generation, your primary objective will be to develop and implement strategies that generate high-quality leads and expand our sales pipeline. Your responsibilities will include overseeing various demand generation channels such as content, webinars, email, social media, conferences, paid media, and more to ensure comprehensive demand generation efforts.Your key responsibilities will involve owning the end-to-end demand generation strategy, creating and executing multi-channel campaigns to attract and convert new leads, optimizing lead funnels and nurturing processes, and utilizing data analysis to refine campaigns for optimal performance. You will be expected to stay abreast of industry trends and best practices to maintain a competitive edge in our marketing strategies.The ideal candidate should have extensive experience in demand generation, growth marketing, or a related field, preferably within the SaaS or tech industry with a target customer profile of VP of Sales/CRO. Demonstrated success in building, executing, and scaling demand generation programs to achieve measurable results is essential, along with strong analytical skills and a data-driven approach to decision-making. A proven ability to drive pipeline growth and enhance lead quality through targeted campaigns, coupled with the capacity to work independently and thrive in a fast-paced startup environment, are key qualifications for this role. In return, we offer a competitive salary with performance-based incentives, remote work flexibility allowing you to work from anywhere in the world, a supportive and innovative team environment that values collaboration and impact, and the opportunity to contribute significantly to a rapidly growing startup with ambitious goals.If you are excited about this opportunity and believe you have the qualifications we are looking for, we invite you to express your interest by sending a brief email showcasing your enthusiasm to hidden_email look forward to hearing from you and learning more about how you can contribute to our team!,

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