Head of CRM & Lifecycle Marketing

LONGEVITY & LIFESTYLE MEDICAL PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A pioneering healthcare organization in Singapore seeks a senior CRM specialist to lead lifecycle strategies and enhance member engagement. This role offers the unique opportunity to shape the future of preventive healthcare while collaborating with top experts in the industry.

Qualifications

• 6+ years in CRM or retention marketing.
• Strong understanding of CRM tools.
• Excellent communication skills.

Responsibilities

• Define and map client lifecycle strategies.
• Design and deploy lifecycle campaigns.
• Monitor CRM performance KPIs.

Skills

Analytical mindset

Communication

CRM tools expertise

Proactive attitude

Job description

About LLMG

Longevity & Lifestyle Medical Group (LLMG) is redefining preventative healthcare by integrating precision medicine, digital tools, and lifestyle interventions in a seamless ecosystem. Our flagship centre in Singapore combines a medical clinic with a next-generation lifestyle facility, supported by AI, health coaching, and the latest in diagnostics and recovery modalities.

We believe in Trust, Connection, Empowerment, and Impact — values that drive every action we take.

Our Operating Principles – how we work and how ourselves accountable to as a team:

Mindful. Ownership. Rhythm. Winning Mindset.

This isn’t just medicine. It’s a movement. If you are ready to shape the future of longevity care and making a lasting impact, join us in redefining healthcare for Singapore and the world.

Role Overview

Design and lead lifecycle strategies across email, in-app, and personalized member journeys. You will turn first contacts into lifelong members and ensure timely, relevant communication across all client segments.

Key Responsibilities

Lifecycle Strategy

• Define and map the full client lifecycle from prospect to long-term member across diagnostics and health optimization services.
• Create tailored engagement journeys for each stage: onboarding, check-ins, reactivation, loyalty, and churn prevention.
• Lead the development of member-exclusive experiences via email, in-app messaging, and concierge handovers.

Segmentation & Personalization

• Build dynamic segmentation models based on user behavior, health profiles, and interaction history.
• Work closely with tech team to develop targeted messaging using real-time data (e.g., lab results, appointments, service usage) to drive personalized interventions.

Automation & Campaign Management

• Design and deploy lifecycle campaigns using marketing automation platforms (Braze, Iterable, HubSpot, etc.).
• Work closely with operations and tech team to create and test automated workflows for onboarding, booking reminders, upsell nudges, and educational content delivery.

CRM Data & Retention Analytics

• Monitor and report on CRM performance KPIs including LTV churn rate, reactivation rate, NPS, email engagement, and lifetime value) via dashboards
• Conduct lifecycle cohort analysis to identify performance gaps and campaign optimization opportunities.
• Integrate AI tools for predictive churn and upsell modeling.
• Leverage predictive models to identify at-risk segments and intervene before drop-off with preemptive CRM actions.

Cross-Functional Alignment

• Work closely with clinical, concierge, and product teams to personalize client journeys.
• Coordinate with the content team to ensure the right message hits at the right lifecycle moment.

Requirements

• 6+ years of experience in a CRM or retention marketing role, preferably in the retail or consumer industry.
• Strong understanding of CRM tools, customer data platforms (CDPs), and marketing automation (email, SMS, WhatsApp).
• Strong analytical mindset with the ability to interpret data, generate insights, and optimise performance.
• Excellent communication and writing skills, with attention to detail and audience segmentation.
• Proactive, self-starter attitude — comfortable working independently in a fast-paced, cross-functional environment.
• Familiarity with customer journey mapping and lifecycle marketing best practices.

Nice to Have

• Prior exposure to clinical teams, startup founders, or digital product teams.

Why Join Us

This is a career-defining opportunity to shape the future of longevity medicine while working alongside world-class clinicians and technologists. You’ll contribute to initiatives that directly lead to extending human healthspan while establishing Singapore as the global hub for longevity innovation.

How to Apply

Submit your resume and a visionary statement (500 words) outlining why you would like to join Longevity and Lifestyle Medical Pte Ltd. All applications must be submitted via the Candidate Application Form. (https://shorturl.at/H25av)

Longevity and Lifestyle Medical Pte Ltd is an equal opportunity employer committed to building a diverse and inclusive team.