Head of Creative

ID01 PT Traveloka Indonesia; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A leading travel platform in Singapore is seeking a Head of Creative to drive overall marketing strategies. This role involves managing a skilled team, leading innovative marketing campaigns, and ensuring brand consistency across all channels. The ideal candidate has extensive experience in communication design and proven leadership skills in a high-growth environment.

Qualifications

• Possess strong expertise in tailoring communication design.
• Ability to direct creative teams including visual communication designers.
• Strong understanding of managing a multinational marketing landscape.

Responsibilities

• Develop and execute creative strategies aligned with company goals.
• Lead brainstorming sessions for marketing campaigns and product launches.
• Oversee multiple projects ensuring timely delivery and quality output.

Skills

Communication design expertise

Leadership skills

Negotiation skills

Project management

Analytical skills

Education

Minimum 10 years in communication design/marketing/advertising

5 years in management or leadership role

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

Job Description

We are seeking a visionary Head of Creative to establish and drive our overall marketing creative strategies. This role leads and transforms a dynamic team of highly skilled visual communication designers and copywriters to navigate the ever-evolving digital media landscape, ensuring our creative output is impactful, cohesive, and aligned with the brand’s growth objectives.

Key Responsibilities

Develop and execute a comprehensive creative strategy that aligns with the company’s overarching goals and brand vision.

Lead brainstorming sessions to generate bold, innovative ideas for marketing campaigns, product launches, and promotional events.

Be a master in media production, continuously exploring new tools and technologies, including generative AI , to push the boundaries of creative output.

Team Leadership and Management

Foster a collaborative, inclusive, and high-performance team culture that encourages creative excellence, growth, and continuous improvement.

Uplift the quality of creative feedback, ensuring it is constructive and enables growth across all team levels.

Facilitate a cross-functional working environment that promotes alignment and collaboration across departments, balancing quality and speed of delivery.

Brand Management

Ensure all creative work reflects and reinforces the brand’s voice, tone, and visual identity.

Lead initiatives that evolve the brand identity where relevant, while remaining true to its core essence.

Maintain consistency in brand messaging across all channels and user touchpoints.

Project Management

Oversee multiple projects simultaneously, ensuring timely delivery, budget alignment, and high-quality output.

Define clear project milestones, timelines, and budgets.

Implement efficient workflows, resource planning, and creative intake processes for scalability.

Collaboration and Communication

Work closely with Marketing, Product, and Sales teams to align creative strategies with business goals.

Be a thought partner to Local Heads of Marketing and Campaign teams in shaping communication strategies that resonate with users.

Present creative concepts and campaign ideas to senior leadership with clarity and rationale.

Structure and Operational Excellence

Adhere to and uphold company processes while shaping the structure of work within the creative team.

Define and enforce Service Level Agreements (SLAs) and internal coordination practices to ensure seamless project execution.

Drive operational excellence across the team by establishing clear documentation, tracking, and communication protocols.

Market Research and Trend Analysis

Stay ahead of industry trends, competitor activities, and emerging technologies, particularly within the travel and digital sectors.

Translate insights and best practices into innovative and relevant creative executions.

Performance Metrics and Reporting

Define KPIs and success metrics for creative campaigns and initiatives.

Monitor performance and optimize based on data, feedback, and business outcomes.

Vendor and Agency Management

Manage relationships with external creative partners including agencies, production houses, and freelancers.

Ensure external work is aligned with internal standards and integrates seamlessly into the broader creative ecosystem.

Specific Creative Development Responsibilities

Manage and mentor Creative Directors to uphold and elevate the creative bar across projects.

Guide the Brand Identity Lead and Creative Design Leads to ensure coherence and consistency in voice and experience across all user-facing channels.

Analyze the team’s strengths, development areas, and passions, and assign team members to roles that optimize performance, engagement, and growth.

Champion scalable workflows and define best practices that support speed without compromising quality.

Build strong relationships and foster seamless collaboration with Sales, Marketing, Brand, Product Design, and other key stakeholders.

Lead coordination and collaboration with creative peers across our offices in Southeast Asia.

Requirements

Minimum of 10 years of communication design/marketing/advertising/production experience, preferably from start-up or high growth companies

Minimum 5 years relevant industry experience in a management or leadership role

Possess strong expertise in tailoring communication design, preferably coming from a in-house background with visual design and/or copywriting skill

Strong comprehension and past experiences of managing diverse multi national marketing & communication landscape and the trends

Ability to direct creative teams including visual communication designers, copywriters, motion graphic designers, story visualizers.

Mastery of conceptual thinking skills, project concept creation, translating business objectives into brand communication strategy

Strong leadership skills, constructive, fearless, driven, can-do attitude, strong work ethic, committed to a vision even under pressure

Successful experiences working with and selling ideas to stakeholders, articulate with good negotiation skill and convincingness

Strong time management and creative resource management capabilities

Has demonstrated ability to direct and multi-task effectively under pressure

Capability to advocate the importance of high quality engaging brand communication across Traveloka by outlining and demonstrating its many benefits to business performance

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

About Us

We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be Southeast Asia’s Leading Travel Platform. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.

With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations—all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.

Our vision is to enrich people’s life by empowering them in fulfilling their unique travel aspirations, seamlessly.