Head of Brand & Creative

Atome; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading fintech company in Singapore is seeking a Head of Brand and Creative to shape and elevate its brand identity. This role involves leading a team to create compelling campaigns and ensuring brand consistency across various channels. The ideal candidate has strong experience in brand management and creative direction, particularly in fintech or e-commerce, and a proven track record of delivering impactful marketing strategies.

Qualifications

• 5-8 years in brand management, creative direction, or marketing, preferably in fintech or e-commerce.
• Strong portfolio showcasing brand-building and campaign creation.
• Experience leading design and content teams.

Responsibilities

• Define and evolve Atome’s brand strategy and visual identity.
• Lead the creative team to produce high-impact campaigns.
• Drive brand campaigns from concept to execution.

Skills

Brand management

Creative direction

Digital marketing

Stakeholder management

Education

Bachelor’s degree in Marketing, Design, Communications, or related field

Job description

About Atome Financial

Headquartered in Singapore, Atome Financial is building a world-class tech enabled financial services platform that is the best companion of our customers lifetime. As a part of the Advance Intelligence Group, a Series D fintech unicorn and ranked Top 10 on LinkedIn’s 2023 Top Singapore StartUps list with over 1,400+ staff worldwide, we are united by a shared vision and purpose: to Advance with Intelligence for a Better Life--for our customers, colleagues and communities.

Atome Financial operates in 5 ASEAN markets (Singapore, Malaysia, Indonesia, Philippines, and Thailand). We have 3 key products:

• Atome BNPL: A leading buy now pay later brand in ASEAN and partners over thousands of online and offline brands
• Atome Card: A paylater anywhere card.
• Kredit Pintar: A leading Indonesia digital lending apps, regulated and supervised by Indonesia's Financial Services Authority (OJK).
  
  

Our culture is built on values that are core to who we are and what we stand for:

• We foster an INNOVATION mindset
• We achieve results with EFFICIENCY and excellence
• We take pride in the QUALITY of our work
• We uphold INTEGRITY in all we do
• We embrace COLLABORATION to work across business lines and borders
  
  

Job Overview

As the Head of Brand and Creative, you will be responsible for shaping and elevating Atome’s brand identity, ensuring consistency across all channels (digital, social, retail, partnerships, etc.). You will lead a team of designers, copywriters, and content creators to develop compelling campaigns, visuals, and narratives that resonate with our customers and partners.

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve Atome’s brand strategy, voice, and visual identity to strengthen market positioning.
• Ensure brand consistency across all **marketing, product, and partnership initiatives.
• Conduct market research and competitor analysis to identify brand differentiation opportunities.
  
  

Creative Leadership

• Lead the creative team (design, copy, content) to produce high-impact campaigns, ads, and brand assets.
• Oversee the development of ATL & BTL marketing materials.
• Collaborate with performance marketing, growth, and product teams to ensure creative aligns with business goals.
  
  

Campaign & Content Development

• Drive 360° brand campaigns (concept to execution) that enhance brand awareness and engagement.
• Develop compelling **storytelling** for partnerships, merchant collaborations, and user acquisition.
• Ensure content is culturally relevant, localized, and optimized for different markets (SEA, etc.).
  
  

Team Management

• Build and mentor a high-performing in-house creative team.
• Manage relationships with external agencies, freelancers, and production partners.
• Optimize workflows to ensure efficiency and creative excellence.
  
  

Qualifications & Skills

• 5-8 years in brand management, creative direction, or marketing (preferably in fintech, e-commerce, or consumer tech).
• Strong portfolio showcasing brand-building, campaign creation, and visual storytelling.
• Experience leading design, copywriting and content teams.
• Expertise in digital marketing, social media, and performance-driven creatives.
• Analytical mindset with the ability to balance brand aesthetics and business KPIs.
• Excellent stakeholder management (C-suite, regional teams, agencies).
• Bachelor’s degree in Marketing, Design, Communications, or related field.