Head of Brand and Marketing Communications

ANEXT Bank; Singapore; On-site; SGD 150,000 - 210,000; Full time

Job summary

A leading digital bank in Singapore is seeking a Head of Brand and Strategic Marketing Communications. This role involves developing and executing innovative brand strategies to drive growth, enhance brand equity, and manage marketing initiatives efficiently. Candidates should possess extensive experience in marketing and communications, with a focus on leadership and strategic thinking.

Qualifications

• Proven experience (15 years) in 360 marketing, branding and communications.
• At least 3 years of team management experience.
• Strong business sense and insight in fintech or financial services.

Responsibilities

• Develop and execute brand and marketing communications strategies.
• Manage annual marketing budgets and ensure efficient allocation.
• Lead a team of marketing professionals to foster creativity and collaboration.

Skills

Strategic thinking

Analytical skills

Communication skills

Interpersonal skills

Negotiation skills

Education

Bachelor's degree in marketing and communications

Job description

About the company

We’re on a mission to make financial services accessible and effortless for SMEs. As one of Singapore’s latest digital wholesale banks fully regulated by MAS, we’re committed to continuous innovation to bring about simpler, safer and more rewarding financial services. #bringingaboutwhatsnext

About the role

Reporting to the CMO, the Head of Brand and Strategic Marketing Communications is responsible for developing and executing brand and marketing communications strategies that align with the Bank’s overarching goals and objectives. This leadership role is expected to contribute to the Bank’s growth and success by balancing strategic thinking with effective execution, while empowering and leading the various marketing communications functions within the department.

Responsibilities

• Work closely with the CMO to translate the bank’s goals and ambitions into brand and marketing communication strategies – define and implement brand and marketing communication strategies and go-to market plans to strengthen the bank’s brand equity and market position.
• Manage and execute the translation of the brand vision, mission and values into brand narratives and messaging that is applied consistently and contextually across all touchpoints of the customer journey.
• Effective internal and external stakeholder management to work cross-functionally as a team so as to align marketing initiatives with business goals.
• Develop, manage and monitor annual marketing budgets, ensuring efficient allocation to achieve strategic goals and implementing cost-containment measures where necessary
• Lead and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.
• Oversee the planning, execution, analysis of regional brand and marketing campaigns. This includes but is not limited to brand campaigns, content marketing, digital marketing and partnership marketing.
• Executing key campaigns directly and utilise data-driven insights to optimise campaigns and ensure maximum ROI.
• Steer the strategic communications efforts. This includes but is not limited to awards, speaking engagements, PR, and crisis communications.
• Manage the brand guidelines and governance as the company and business grows – recommend on areas to bolster and/or evolve in this area and ensure consistent message and visual identity across all channels.
• Stay abreast and keep the department in check on latest regulations, best practises to ensure compliance with relevant standards, benchmarks and regulatory requirements whilst conducting market research to identify trends, customer needs and competitive landscape insights for use across the various marketing disciplines.
• Collaborate closely with team leads and internal stakeholders to enhance the brand’s online presence and user experience.
• Collaborate closely with Group communications functions to manage the brand’s experience and messaging on Group-led initiatives and communications (PR, events, etc)
• Identify and pursue strategic partnerships that enhance brand reach, engagement and acquisition.

Requirements

• Bachelor's degree in marketing and communications, or any other related fields
• Proven experience (15 years) in 360 marketing, branding and communications
• At least 3 years of team management experience
• Strong business sense and insight in fintech or financial services, preferably in the B2B space
• Passionate, self-driven, independent, hands-on and results-oriented person
• Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions
• Exceptional communication, interpersonal, and negotiation skills
• Strategic thinker with the ability to envision and execute innovative solutions in a rapidly evolving industry
• Good command of spoken and written English