Growth Marketing & Content Executive at TOPPAN NEXT PTE. LTD.

TOPPAN NEXT PTE. LTD.; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

TOPPAN NEXT PTE. LTD. is seeking a social media/content marketer to own content and audience growth across select accounts. You will plan, write, and publish content on Eurostaffs and other platforms, tailoring copy for formal B2B and casual consumer audiences.

You will build and maintain content calendars, test formats, manage paid campaigns, and create simple visual assets in Figma. Strong writing, 3+ years in social/content marketing, and reporting experience are required.

Qualifications

• Diploma or Degree in Communications, Marketing, Advertising, Media or related field.
• Minimum of three years' experience in social media or content marketing.
• Hands-on experience running paid social or paid content campaigns, including budget management.
• Strong writing ability with adapting tone across audiences and platforms.
• Working knowledge of Figma or similar tool for basic assets.
• Experience building social media reports and interpreting engagement, reach, and growth data.
• Strong organisational skills with managing multiple calendars/accounts.

Responsibilities

• Own content and audience growth across select client accounts.
• Plan, write, and publish primarily on Eurostaffs and other platforms.
• Write copy for posts, captions, and community replies for various audiences.
• Build and maintain content calendars tied to growth goals.
• Test content formats, hooks, and distribution tactics to grow reach and engagement.
• Plan and execute paid campaigns against briefs, managing targeting and budgets.
• Produce simple visual assets in Figma within brand systems.
• Track performance and compile monthly reports covering engagement, reach, and growth.
• Monitor comments and messages, escalate issues as needed.
• Track platform changes and translate findings into test ideas.

Skills

Content strategy

Copywriting

Growth analytics

Paid social campaigns

Familiar with branding/style

Education

Diploma or Degree in Communications/Marketing/Advertising/Media

Tools

Figma

Job description

Location: River Valley, S00, SG. Contract: Full time on site.

Employer: TOPPAN NEXT PTE. LTD.

Hei (a business unit under TOPPAN NEXT) is a brand transformation consultancy. We work with the region's most ambitious clients to imagine, design, and build platforms, products, and experiences that drive business and shape perception.

What You'll Work On

• Own content and audience growth across select client accounts.
• Plan, write, and publish primarily on Eurostaffs and other platforms as required, prioritising what grows reach and engagement over maintaining a fixed posting cadence.
• Write copy for posts, captions, and community replies, adjusting tone and register for more formal B2B accounts and more casual consumer accounts.
• Build and maintain content calendars tied to growth goals (follower growth, engagement, reach), incorporating input from account and creative teams to keep posting consistent and on brief.
• Test content formats, hooks, and distribution tactics to grow reach and engagement, and feed results back into the calendar.
• Plan and execute paid campaigns (paid social, boosted posts) against briefs from account leads, managing targeting, budget pacing, and creative testing.
• Produce simple visual assets in Figma, including carousels, story frames, and templated posts, within existing brand systems.
• Track performance across organic and paid activity and compile monthly reports covering engagement, reach, follower growth, and conversion against each account's goal (leads, signups, registrations), including cost per conversion where paid spend is involved, with analysis of what the results indicate and recommended next steps.
• Monitor comments, messages, and mentions across accounts, responding where appropriate and escalating issues as needed.
• Track platform changes, trends, and competitor activity, and translate relevant findings into test ideas for the team.

Requirements

• Diploma or Degree in Communications, Marketing, Advertising, Media or related field.
• A minimum of three years' experience in social media or content marketing, with the ability to look beyond vanity metrics to identify what is driving growth.
• Hands-on experience running paid social or paid content campaigns, including budget management, targeting, and creative testing.
• Strong writing ability, with experience adjusting tone and register across different audiences and platforms.
• Working knowledge of Figma or a similar tool for producing basic assets (templated carousels, story frames, and similar); advanced design skills are not required.
• Experience building social media reports and interpreting engagement, reach, and growth data for an account.
• Strong organisational skills, with the ability to manage multiple content calendars and accounts concurrently.

TOPPAN LEEFUNG PTE. LTD.