Growth Marketing Associate

STAN; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

A fast-growing gaming startup in Singapore is seeking a Marketing Specialist to drive user growth and enhance brand engagement. In this role, you will develop and implement innovative marketing campaigns, leverage analytics tools for performance optimization, and collaborate with cross-functional teams. Ideal candidates should have 4+ years of experience in digital marketing, particularly in user growth and influencer partnerships. The company offers competitive salaries, complimentary meals, and opportunities for professional growth.

Benefits

Highly competitive salary

Complimentary afternoon meals

Cutting-edge technology including gaming consoles

Outstanding growth prospects

Qualifications

• 4+ years of experience in user growth, digital marketing, or similar roles within tech.
• Strong understanding of performance analytics tools.
• Experience in app marketing is preferred.

Responsibilities

• Develop and implement marketing campaigns to grow user base.
• Leverage analytics tools to track marketing performance.
• Collaborate with teams to improve user experience.

Skills

User growth strategies

Digital marketing

Analytics tools (e.g., Google Analytics)

Influencer marketing

Project management

Communication skills

App marketing (iOS/Android)

Subscription models

Job description

Who are we

STAN, headquartered in Bengaluru, is the fastest-growing gaming startup. Founded in 2022, our platform has the largest gaming community in Asia with over 15 million downloads in just two years. Our goal is to create an ecosystem for gamers where every victory matters, rewards embody dedication and prowess, and gamers find a sense of belonging. With a mobile-first design, STAN connects gamers worldwide, facilitating friendships, gaming groups, and rewarding contributions. We empower creators and support developers, moving closer to becoming the Indian Discord.

Role Description

• Develop and implement marketing campaigns to grow the user base, improve brand awareness, and enhance influencer engagement.
• Leverage analytics tools to track, analyze, and optimize marketing performance across channels (social media, email, paid ads, etc.).
• Drive customer segmentation strategies to target different influencer audiences and optimize engagement efforts.
• Collaborate with product, tech, and operations teams to improve user experience based on feedback and engagement metrics.
• Monitor influencer performance metrics to ensure content and campaigns align with user growth objectives.
• Manage paid media campaigns to boost influencer visibility and fan acquisition.
• Lead efforts in SEO/SEM, A/B testing, and digital advertising to maximize user outreach.
• Partner with influencers and content creators for co-marketing and promotional campaigns.

Requirements

• 4+ years of experience in user growth, digital marketing, or similar roles within tech or creator-centric platforms.
• Proven experience in scaling user bases through innovative marketing strategies.
• Strong understanding of analytics tools (e.g., Google Analytics or similar).
• Experience in influencer marketing or creator economy platforms is a plus.
• Excellent project management and communication skills.
• Ability to thrive in a fast-paced startup environment and adapt to change.
• Experience in app marketing (iOS/Android).
• Familiarity with subscription models or premium content platforms.

Apply if you are

• Excited about working in a fast-paced environment with a growing startup.
• Intelligent and articulate.
• Independent thinker.
• Brings fresh perspectives.
• Good communication and stakeholder management skills to collaborate across functions and drive product development.
• Willing to contribute to making the platform more engaging and reach a larger audience.

Benefits

• Highly competitive salary.
• Complimentary afternoon meals.
• Cutting-edge technology for work and relaxation, including gaming consoles.
• Outstanding growth prospects and recognition for achievements.