Growth-Focused Marketing Manager

LUMI & TERRA PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

LUMI & TERRA PTE. LTD. in Singapore is seeking a Marketing Manager to lead brand promotion and strategic marketing initiatives. You will optimize strategies, manage the department budget and staff, and forecast to drive growth.

The role requires strong knowledge of digital marketing, leadership, and the ability to translate insights into increased brand awareness and profitability through multi-channel campaigns and partnerships.

Qualifications

• Bachelor's degree required in marketing, business, or a related field.
• Strong understanding of marketing fundamentals and tactics.
• Ability to develop and execute multi-channel campaigns.
• Proven leadership and project management capabilities.
• Experience with digital marketing and social media strategies.
• Excellent communication and analytical skills.

Responsibilities

• Evaluate and optimize marketing and pricing strategies.
• Analyze market trends and prepare forecasts.
• Generate new business leads.
• Develop strategies to raise brand awareness and drive traffic.
• Deploy marketing campaigns from ideation to execution.
• Experiment with organic and paid channels (content, PPC, events, social media).
• Create engaging website/blog content for target audiences.
• Build relationships with industry partners and vendors.
• Prepare and monitor marketing budgets quarterly and annually.
• Oversee marketing materials from banners to brochures and case studies.
• Measure campaign performance and compare with goals.
• Analyze consumer behavior and adjust email/advertising accordingly.

Skills

Brand marketing

Digital marketing

Leadership

Budget management

Forecasting

Strategic thinking

Team management

Analytics

Communication skills

Education

Bachelors degree in marketing, business or related field

Job description

LUMI & TERRA PTE. LTD. in Singapore is seeking a Marketing Manager to lead brand promotion and strategic marketing initiatives. You will optimize strategies, manage the department budget and staff, and forecast to drive growth.

The role requires strong knowledge of digital marketing, leadership, and the ability to translate insights into increased brand awareness and profitability through multi-channel campaigns and partnerships.