Growth‑Driven Marketing Executive: Digital Campaign Lead

J & E BUKIT TIMAH PTE. LTD.; Singapore; On-site; SGD 42,000 - 60,000; Full time

Benefits offered by this job

Autonomy

Growth opportunities

Creative freedom

Collaborative environment

Job summary

Jan & Elly English Language School in Singapore is seeking a Marketing Executive to own digital marketing initiatives across paid search, social, and offline channels. You will plan, execute, monitor and optimise campaigns to drive awareness and enrolments for our English programmes.

The ideal candidate has a minimum of a Diploma in Marketing or related field and at least 3 years of marketing experience, with hands-on experience in Google Ads and Meta Ads Manager.

Qualifications

• Minimum Diploma in Marketing, Business, Communications or a related field.
• At least 3 years of marketing experience.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Strong understanding of digital marketing metrics and campaign optimisation.

Responsibilities

• Plan, execute and optimise paid campaigns across Google Ads, Facebook and Instagram (Meta Ads), Xiao Hong Shu, TikTok.
• Monitor campaign KPIs including cost per lead, conversion rates, engagement and overall campaign effectiveness.
• Analyse results and make recommendations on targeting, budgets, content and campaign strategy.
• Create marketing content and collateral, including social media posts, videos, digital ads, brochures, banners and other promotional materials.
• Work with external designers, videographers or agencies and review their work to ensure it meets brand objectives.
• Manage the social media content calendar and maintain a consistent brand presence across channels.
• Support campaigns for enrolments, new programmes, branch openings and other initiatives.
• Track competitor activity, digital trends and new marketing opportunities.
• Prepare regular campaign and performance reports for management.

Skills

Digital marketing

Google Ads

Meta Ads Manager

Social media management

Campaign analytics

Content creation

Project management

Education

Diploma in Marketing/Business/Communications

Tools

Google Ads

Meta Ads Manager

Xiao Hong Shu

TikTok

Job description

Jan & Elly English Language School in Singapore is seeking a Marketing Executive to own digital marketing initiatives across paid search, social, and offline channels. You will plan, execute, monitor and optimise campaigns to drive awareness and enrolments for our English programmes.

The ideal candidate has a minimum of a Diploma in Marketing or related field and at least 3 years of marketing experience, with hands-on experience in Google Ads and Meta Ads Manager.