Graphic Design Marketing and Business Development Exec

CAPEN MARKETING PTE. LTD.; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a Graphic Design Marketing & Business Development Senior Exec to oversee comprehensive marketing and digital strategies. The candidate will manage partnerships, lead campaigns, and drive brand growth, requiring strong experience in marketing, events, and digital tools. Proficiency in both English and Chinese is essential. This role promises a competitive salary and attractive benefits in a vibrant work environment.

Benefits

Medical

Annual Leave

Variable bonus

Incentives

Free Parking

Company retreat

Qualifications

• Strong experience in Marketing and Business Development.
• Experience in managing events and partnerships.
• Familiarity with coding and Shopify preferred.

Responsibilities

• Lead marketing campaigns and digital marketing strategies.
• Manage collaborations and partnerships.
• Generate brand recognition and marketing value.

Skills

Marketing and Business Development

Event Management

Website Building

SEO/SEM

Social Media Marketing

Facebook Advertising

Google Analytics

WeChat

Adobe Photoshop

Adobe Illustrator

Education

Diploma or Bachelor's Degree

Job description

Overview

Kele (Company coach is provided. Daily pick-up/drop-off at Westgate.)

Graphic Design Marketing & Business Development Senior Exec

Requirements

• Strong experience in Marketing and Business Development.
• Strong experience in events management and partner collaborations.
• Strong experience in building and enhancing websites, SEO/SEM.
• Familiarity with coding and Shopify website preferred.
• Strong in social media and digital marketing.
• Strong in Facebook, Instagram and Google Analytics.
• Proficient in WeChat, Xiao HongShu and Tik Tok.
• Excellent command of English (written, verbal and interpersonal), with excellent communication and negotiation skills.
• Excellent command of Chinese (written, verbal and interpersonal), with excellent communication and negotiation skills.
• Strong in Microsoft Office.
• Strong or excellent in Adobe Photoshop & Illustrator.
• Good in Graphic Design skills.

Job Description

• As Graphic Design Marketing & Business Development Senior Exec, responsible for the full scope of marketing and digital marketing work, including marketing campaigns, social media campaigns, design concepts, art direction, producing marketing decks and collaterals.
• Full scope of Business Development work, including collaborations, partnerships and events management.
• Develop new marketing campaigns to promote the brand and products and increase sales.
• Support and collaborate with the Sales & BD team.
• Aim to achieve contact and collaborations or partnerships with different brands or platforms.
• Generate brand recognition and marketing value among network contacts to lead to successful collaborations and increased sales.
• Plan and arrange contracts for collaboration partners.
• Work with Marketing, Sales and BD teams to plan and execute tactical campaigns to drive attraction and retail tourism sales and event sales.
• Oversee Above The Line and Below The Line campaigns for brand and attraction marketing, including creative conceptualization, copywriting, brochure print, distribution management, campaign rollout and performance reporting in collaboration with Marketing, Sales & BD, Ops and agencies.
• Ensure brand identity and brand marketing consistency and accuracy.
• Lead long-term brand and marketing strategies, provide market insight to maintain a positive brand perception and position as a leading Singapore brand in food gifting souvenirs.
• Collaborate with team and third-party vendors and designers on brand marketing, narratives, key messages, and concepts.
• Develop trade marketing strategies and collaterals to maximize brand presence in identified overseas markets, travel agent partners’ platforms and across MICE & Trade channels for Tourism.
• Manage and ensure efficient use of Trade Marketing budget to achieve shared B2B goals.
• Support and work with Sales and BD teams for regional growth of assigned key markets (e.g., Japan, Asia, India) and inbound marketing preparation according to border measures, including marketing collaterals and events management.
• Formulate and implement sales and marketing campaigns related to tourism and events.
• Monitor and track campaigns performance.
• Ensure online content accuracy for all products.
• Provide market intelligence on ecommerce and business trends in the region.
• Timely and accurate execution of pricing changes via channel managers.
• Perform online rate audits and resolve disparity disputes among partners.
• Work with team to update weekly/monthly sales reports and assist with annual report preparation.
• Collaborate with partner organisations for business development.

Qualifications

A Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma or Professional Degree. Minimum 3 years of experience.

Working hours

Working Days/Hours: 5 days per week. Mondays to Fridays: 8.30am to 5.30pm.

Benefits & Others

• Medical
• Annual Leave
• AWS
• Variable bonus
• Incentives
• Free Parking
• Perks and benefits such as Company retreat

Location

Specific Location: Jurong, Jalan Tepong. Near Jurong Fishery Port.

Nearest MRT: Lakeside MRT

(Company coach is provided. Daily pick-up/drop-off at Westgate.)

How to apply

We operate on a 5-day work week and offer an attractive salary with a good benefits package. Interested applicants may apply by:

• Sending your resume/CV via the APPLY NOW button, or
• Sending your resume/CV to our HR, [e-mail], or through our website www.kele.sg or our social media channels.