Graphic Art Director (Events and Activation)

Pico Art International Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Pico Art International Pte Ltd is seeking a visionary Graphic Art Director to lead experiential storytelling across physical, digital, and hybrid events. You will shape the graphic language of activations and transform briefs into bold concepts that connect emotionally with audiences.

In this fast-paced role, you will mentor a team of designers, collaborate with multi-disciplinary partners, and ensure high design standards from concept through production.

Qualifications

• 6+ years of experience in graphic design, with at least 2-3 years in a senior or lead role within the events, exhibition, or brand activation space
• Strong portfolio demonstrating experience in large-scale environmental graphics, spatial design, and brand systems
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); After Effects and Figma knowledge a plus
• Excellent communication and presentation skills

Responsibilities

• Creative Leadership: Lead the conceptualization and execution of graphic design for brand activations, exhibitions, pop-ups, and live experiences across regional and global markets
• Visual Storytelling: Translate strategy and brand narratives into compelling visual identities and graphics across environmental, spatial, print, and motion formats
• Collaboration: Work closely with 3D designers, strategists, content teams, and producers to ensure cohesive and integrated creative outputs
• Design Oversight: Direct and mentor a team of designers and freelancers; provide clear, constructive feedback and maintain high design standards
• Production Savvy: Oversee final artwork and ensure accurate implementation of designs across all production phases
• Client Engagement: Present creative concepts and mood boards to clients with confidence and clarity; adapt designs based on feedback while defending bold ideas when necessary
• Trend Leadership: Stay ahead of design, cultural, and technology trends that influence branded experiences, bringing fresh thinking to every brief

Skills

Creative Leadership

Visual Storytelling

Client Engagement

Trend Leadership

Production Savvy

Team Mentoring

Tools

Adobe Creative Suite

Photoshop

Illustrator

InDesign

After Effects

Figma

Job description

Reports to: Creative Director / Head of Design

Experience Level: Senior / 6+ years in graphic or experiential design

About the Role

We are seeking a visionary Graphic Art Director with a passion for experiential storytelling and brand activation. This role is ideal for someone who thrives in fast-paced environments and understands how to bring brands to life across physical, digital, and hybrid event touchpoints. You'll lead the graphic language of activations, transforming briefs into bold, immersive design concepts that connect emotionally and visually with audiences.

Key Responsibilities

• Creative Leadership: Lead the conceptualization and execution of graphic design for brand activations, exhibitions, pop-ups, and live experiences across regional and global markets.
• Visual Storytelling: Translate strategy and brand narratives into compelling visual identities and graphics across environmental, spatial, print, and motion formats.
• Collaboration: Work closely with 3D designers, strategists, content teams, and producers to ensure cohesive and integrated creative outputs.
• Design Oversight: Direct and mentor a team of designers and freelancers; provide clear, constructive feedback and maintain high design standards.
• Production Savvy: Oversee final artwork and ensure accurate implementation of designs across all production phases
• Client Engagement: Present creative concepts and mood boards to clients with confidence and clarity; adapt designs based on feedback while defending bold ideas when necessary.
• Trend Leadership: Stay ahead of design, cultural, and technology trends that influence branded experiences, bringing fresh thinking to every brief.

Requirements

• 6+ years of experience in graphic design, with at least 2-3 years in a senior or lead role within the events, exhibition, or brand activation space
• Strong portfolio demonstrating experience in large-scale environmental graphics, spatial design, and brand systems
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); After Effects and Figma knowledge a plus
• Understanding of spatial layout, wayfinding, and visitor flow in physical environments
• Ability to manage multiple projects under tight timelines without sacrificing quality
• Excellent communication and presentation skills

Bonus Points

• Experience with motion graphics, interactive installations, or AR/VR activations
• Prior experience in agencies specializing in experiential marketing, event design, or cultural exhibitions