GrabRentals & GrabCab, Customer Acquisition & Retention

Operations, Marketing, Communications & Public Policy; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a dynamic Sales Manager to lead its GrabRentals team. This role focuses on developing customer lifecycle strategies that enhance acquisition and retention efforts. You will oversee the sales process, manage a passionate team, and utilize data-driven insights to optimize performance and improve customer experiences. Join a collaborative environment that values teamwork and strives for excellence in service delivery, making a significant impact in the mobility sector.

Qualifications

• Experience in managing sales teams and driving performance.
• Strong analytical skills to optimize sales processes.

Responsibilities

• Develop and implement customer lifecycle strategies for acquisition and retention.
• Manage the sales team and optimize sales channels for better conversion rates.

Skills

Sales Management

Data Analysis

Customer Engagement

Team Leadership

Education

Bachelor's Degree in Business

Master's Degree in Marketing

Tools

CRM Software

Data Analytics Tools

Job description

Get to know the Business:

GrabRentals (GR) is a core pillar of Grab’s Mobility business, with the primary objective of securing vehicular and productive driver-partner supply for Grab’s ridehailing marketplace. We strive to be a trustworthy partner that creates income opportunities for our driver-partners by sustainably providing them access to quality assets and innovative tech-driven / data-driven solutions.

Get to know the Team:

The GR team encompasses strategy, pricing & product design, sales, marketing, operations, and other functions. It collaborates closely with other Grab teams across business, operations, tech, and analytics. The sales team is the frontline of our GrabRentals drivers, comprising active and supportive team players passionate about customer experience and operations.

Get to know the Role:

1. Develop and implement GrabRental’s customer lifecycle strategy, focusing on acquisition and retention.

2. On acquisition:

   1. Oversee the entire sales process from lead generation to conversion for new and existing hirers.

   2. Set weekly forecasts/targets and manage the sales team to achieve these targets, including hiring, training, and development.

   3. Optimize sales channels through a data-driven approach to improve conversion rates.

   4. Establish and grow new sales channels to support business growth and expansion.

3. On retention:

   1. Manage the partner engagement team to ensure smooth daily operations, address hirer issues, and handle escalations.

   2. Review and optimize existing operational policies and processes to improve customer retention.

   3. Ensure a consistent experience across online and offline touchpoints.