Go-to-Market Manager

Owndays Singapore Pte Ltd; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading company in Singapore seeks a Product Marketing Manager to lead their go-to-market strategies and product launches. The role requires 6-8 years of experience in product marketing within fashion or FMCG, focusing on cross-functional coordination and performance tracking. Ideal candidates are strategic thinkers with strong analytical and project management skills.

Qualifications

• 6–8 years of experience in go-to-market, product marketing, or product strategy role.
• Strong understanding of product lifecycle with B2C product experience.
• Ability to work cross-functionally with marketing, product, and sales teams.

Responsibilities

• Define and own the GTM plan for new product launches.
• Translate product features into clear customer benefits.
• Develop and manage launch timelines and deliverables.

Skills

Project Management

Stakeholder Communication

Analytical Mindset

Strategic Thinking

Job description

Key Responsibilities:

• Go-to-Market Strategy: Define and own the GTM plan for new product launches, feature rollouts, and key initiatives—ensuring alignment across teams.

• Positioning & Messaging: Translate product features into clear, compelling customer benefits. Partner with product and marketing teams to refine messaging frameworks.

• Cross-Functional Coordination: Act as the hub between product, marketing, sales, support, and operations to ensure readiness and execution of GTM plans.

• Launch Management: Develop and manage launch timelines, deliverables, and post-launch reviews.

• Market Intelligence: Stay informed on market trends, competitive landscape, and customer needs to inform positioning and GTM decisions.

• Sales Enablement: Equip retail team and customer-facing teams with the tools, content, and training they need to sell new products effectively.

• Performance Tracking: Set KPIs for launches and GTM programs; measure impact and iterate based on results.

Requirements:

• 6–8 years of experience in a go-to-market, product marketing, trade marketing or product strategy role in a fashion, retail, FMCG environment.

• Strong understanding of product lifecycle and experience launching B2C products.

• Exceptional project management and stakeholder communication skills.

• Experience working cross-functionally with marketing, product, and sales teams.

• Strategic thinker with the ability to dive into execution when needed.

• Analytical mindset with the ability to use data to make decisions and optimize strategy.