GM/ Deputy GM, Intra-Asia Trade

CU LINES PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading international shipping company is seeking a Trade Manager to oversee Intra Asia shipping programs. Successful candidates will have extensive experience in trade management, strong negotiation skills, and a proven track record in a top-tier shipping environment. This role involves developing growth strategies, managing client relationships, and ensuring competitiveness in the market.

Qualifications

• 8+ years of relevant experience at a top 30 shipping company.
• In-depth understanding of IA Trade Management.
• Bilingual proficiency in English and Mandarin.

Responsibilities

• Build Intra Asia shipping programs ensuring strong client participation.
• Manage business engagement activities and project progress.
• Develop and implement sustainable growth strategies.

Skills

Communication

Negotiation

Interpersonal Skills

Education

Bachelor of Science in Maritime Studies

Business Management

Tools

Microsoft Excel

Job description

About the Company:

China United Lines Limited and CU Lines PTE LTD (Collectively referred as “CULINES”) were incorporated in 2005 and 2022, separately. With the restructuring of CULINES being complete in November 2024, the headerquarters of CUNLINES was moved from Shanghai to Singapore. We have been focusing on both short and long-haul trades. In 2021, we expanded into TP and European markets. During the recent years, we have established an international network covering coastal ports in Mainland China, other countries and areas such as Hong Kong, Taiwan, Japan, South Korea, Southeast Asia, South Asia, and the Middle East. We also have a comprehensive agency network comprising of 3rd party, joint venture and fully owned agents that support in providing customers with high quality and value-added logistics services.

We are equipped with an international management team, excellent IT system, and digital service platform. As a socially responsible enterprise, we will continue to provide customers and partners efficient, economical, and reliable services and create more values to benefit the society. During 2021, our Alphaliner ranking has improved from No. 79 to No. 23 and we became the second Chinese mainland-based carrier offering regular China-U.S. and China-Europe services.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Build regional capabilities to launch Intra Asia (IA) shipping programs with corporate clients, ensuring strong client participation across all categories and outperforming competitors on key commercial metrics.
• Evaluate the viability of new service offerings, develop forecasts, and lead the planning and execution of service rollouts.
• Manage business engagement activities by tracking project progress, identifying gaps, handling escalations, and ensuring alignment with business stakeholders.
• Develop and implement sustainable growth strategies to retain existing business and capture new market opportunities.
• Oversee pricing strategies and space allocations to maximize vessel utilization and enhance overall trade performance.
• Collaborate with the team to develop and execute business and marketing plans related to service structures and physical logistics flows.
• Coordinate with agency partners to handle service rate inquiries and ensure consistency in pricing communications.
• Generate trade management reports, including competitive analysis, performance metrics (volume, revenue, shipment data), and market intelligence insights.
• Provide accurate and timely market updates, including demand forecasts and trends, to support informed decision-making.
• Other duties/ad-hoc tasks as assigned.

To be successful in this role you will require the following:

Education and/or Experience

• Minimum of a Bachelor of Science in Maritime Studies, with a specialization in International Trading and a second major in Business, Business Management, or an equivalent qualification/experience.
• Ideally, candidates should have 8+ years of relevant experience at the headquarters of an Alphaliner Top 30 shipping company.
• In-depth understanding and hands-on experience in IA Trade Management.
• Strong communication, interpersonal, and negotiation skills.
• Solid knowledge of IA trade partners and services, supported by a proven track record of performance.
• Proficient in Microsoft Excel, including functions such as VLOOKUP, PivotTables, and basic formulas.
• Demonstrates high ethical standards, professionalism, responsibility, and a strong team-oriented mindset.
• Excellent organizational and time management skills, with the ability to handle multiple priorities and perform well under pressure.
• Bilingual proficiency in both English and Mandarin, as the role requires regular verbal and written communication with English- and Chinese-speaking stakeholders.

Please indicate the below information in your resume:

• Current & Expected Salary
• Reason(s) for leaving
• Notice Period / Availability to commence work

Please be informed that only shortlisted candidates will be notified.

**Salary may vary based on your experience.

By submitting any application or resume to us, you will be deemed to have agreed and consented to us collecting, using, retaining, and disclosing your personal information to prospective employers for their consideration.

Equal Opportunity Employer

It is the policy of the Company to provide equal employment opportunity in conformance with all applicable laws and regulations to individuals who are qualified to perform job requirements. The Company administers its personnel policies, programs, and practices in a non-discriminatory manner in all aspects of the employment relationship, including recruitment, hiring, work assignment, promotion, transfer, termination, wage and salary administration, and selection for training.

BE A PART OF CULINES FAMILY

The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep