Global Product Marketing

Applied Materials South East Asia; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Applied Materials South East Asia in Singapore seeks a market-focused strategy professional to lead market analysis, GTM planning, and business planning for memory, foundry, logic, and packaging segments.

You will partner with Product Management, Marketing, Sales, and Engineering to translate insights into compelling value propositions, pricing strategies, and winning campaigns while tracking adoption and revenue impact.

Qualifications

• Experience in market analysis and product marketing within semiconductors.
• Proficiency in TAM/SAM/SOM modeling and ROI analysis.
• Strong communication and cross-functional collaboration.

Responsibilities

• Define market requirements and business plans to drive revenue growth.
• Lead market entry strategies and customer engagement plans across segments.
• Analyze market trends and competitive landscape to shape GTM plans.
• Conduct TAM/SAM/SOM assessments and ROI benchmarking.
• Perform pricing analysis and recommend strategies to maximize profitability.
• Collaborate with Product Management, Marketing, Sales, and Engineering to align strategy.
• Develop and monitor key business metrics and customer-facing materials.
• Support development of customer personas and journey mapping.

Skills

Market analysis

Product marketing

GTM strategy

Pricing strategy

Stakeholder management

Education

Bachelor's or Master's degree in Business/Marketing/Engineering/Semiconductor Technology

Job description

Who We Are

Applied Materials is the global leader in materials science and engineering solutions that are at the foundation of virtually every new semiconductor chip and advanced display in the world. The equipment that we create and service is essential to advancing AI and accelerating the commercialization of next-generation semiconductor chips. Join us and push the boundaries of materials science and engineering in a company at the foundation of the electronics industry. The work we do together advances the world's technology.

Who We Are

Applied Materials is the global leader in materials science and engineering solutions that are at the foundation of virtually every new semiconductor chip and advanced display in the world. The equipment that we create and service is essential to advancing AI and accelerating the commercialization of next-generation semiconductor chips. Join us and push the boundaries of materials science and engineering in a company at the foundation of the electronics industry. The work we do together advances the world's technology.

What We Offer

Location: Singapore,SGP

You’ll benefit from a supportive work culture that encourages you to learn, develop, and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possible-while learning every day in a supportive leading global company. Visit our Careers website to learn more.

At Applied Materials, we care about the health and wellbeing of our employees. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our benefits.

Work Location: This position is based in Bangalore, India

Key Responsibilities

• Define and maintain Market Requirements Specifications (MRS), business plans, value propositions, product positioning, and winning product definitions to drive sustainable revenue growth, market share expansion, and competitive differentiation.


• Lead market entry strategies, customer engagement plans, technology roadmap alignment, and new application development to identify, develop, and capture business opportunities across Memory, Foundry, Logic, Advanced Packaging, and ICAPS segments.


• Analyze market trends, customer insights, competitive landscape, and third-party industry reports to shape business strategy and go-to-market (GTM) plans.


• Conduct Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) assessments, including ROI benchmarking against existing technologies.


• Perform pricing analysis and recommend pricing strategies to maximize market penetration and profitability.


• Collaborate closely with Product Management, Marketing, Sales, and Engineering teams to ensure alignment of product strategy and GTM execution.


• Develop and monitor key business metrics, including adoption rates, conversion metrics, revenue impact, market share, and growth indicators.


• Create compelling customer-facing presentations, marketing collateral, value proposition materials, and sales enablement content.


• Support development of customer personas, customer journey mapping, and segmentation strategies to enhance customer engagement and market penetration.

Qualifications / Eligibility Criteria

• Bachelor's or Master's degree in Business, Marketing, Engineering, Semiconductor Technology, or a related field.


• Experience in market analysis, product marketing, GTM strategy, business planning, or product management, preferably within the semiconductor industry.


• Strong understanding of TAM/SAM/SOM modeling, ROI analysis, pricing strategy, and market research methodologies.


• Ability to analyze customer requirements, industry trends, competitive intelligence, and third-party market reports.


• Experience developing business cases, product positioning, customer presentations, and marketing collateral.


• Strong analytical, communication, stakeholder management, and cross-functional collaboration skills.


• Familiarity with semiconductor markets, including Memory, Foundry, Logic, Packaging, and ICAPS segments is preferred.

Additional Information

Time Type

Full time

Employee Type

Assignee / Regular

Travel

Yes, 10% of the Time

Relocation Eligible

Yes

Applied Materials is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.