Global Product Evangelist, Gaming Headsets

Razer; Singapore; On-site; SGD 110,000 - 170,000; Full time

Job summary

Razer is seeking a Product Marketing professional to lead headset GTM, craft compelling product narratives, and train global sales, marketing, retail, and channel teams.

You will own content strategies for videos, blogs, landing pages, and eTail assets while collaborating with cross-functional teams to achieve revenue and market-share targets. The role emphasizes influencer collaborations, cross-border launches, and data-driven optimization.

Qualifications

• 3-5 years in Product Marketing, Product Evangelism, Category Management, or Marketing within Consumer Electronics, Gaming, Audio, or Technology.
• Strong understanding of gaming headsets and audio technologies.
• Excellent presentation and communication skills.
• Experience leading global product launches.
• Strong analytical capabilities with market-share and channel data.
• Experience working with global cross-functional teams.
• Preferred Gaming industry experience.
• Audio product experience.
• Experience with Circana, GfK, Stackline, Amazon Vendor/Seller platforms.
• Familiarity with influencer marketing and esports ecosystems.
• Experience using Claude and AI-assisted workflows.

Responsibilities

• Be the internal and external subject-matter expert for the Headsets portfolio and develop compelling narratives for launches.
• Lead global GTM planning and create launch materials, briefings, and training content.
• Own product-centric content strategies including videos, blogs, landing pages, and assets.
• Monitor headset performance and identify growth opportunities by segment, channel and region.
• Partner with Influencer and Community teams to amplify headset launches and activations.
• Develop sales tools, pitch decks, and merchandising materials for regional and channel teams.
• Leverage AI tools to improve productivity and content development and automate workflows.

Skills

Product marketing

GTM strategy

Global launches

Presentation skills

Audience messaging

Education

Bachelor's degree

Tools

Circana

GfK

Stackline

Amazon Vendor/Seller

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents.

Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

1. Product Evangelism & Market Leadership Become the internal and external subject-matter expert for the Headsets portfolio. Develop compelling product narratives and customer-centric messaging for launches and sustain campaigns. Conduct product trainings for global sales, marketing, retail, and channel teams. Present roadmap updates, product launches, and key innovations to global stakeholders. Drive awareness and leadership of key technologies including esports audio, immersive gaming audio, wireless innovations, AI-powered audio features, ANC, THX Spatial Audio, and Sensa HD Haptics.
2. Go-To-Market (GTM) Ownership Lead global GTM planning for new headset launches. Develop launch strategies, positioning documents, product briefs, briefing decks, FAQs, battlecards, and training materials. Coordinate launch readiness across Sales, Regional Marketing, PR, Retail, and eCommerce teams. Ensure flawless execution of launch milestones and deliverables. Conduct regional brief-ins and collect brief-back feedback to improve launch effectiveness.
3. Content & Digital Marketing Own creation and execution of product-centric content strategies. Develop: Product videos Short-form video content Social campaigns Blogs Landing page content eTail content Amazon assets Product comparison content Partner with creative agencies and internal teams to create best-in-class assets. Maintain content calendars and content trackers to ensure on-time execution.
4. Category & Business Management Support achievement of annual revenue, market share, and profitability targets. Monitor headset performance across: Circana, GfK, Stackline, Amazon DTC Retail channels Develop actions to improve market share, conversion, and sales performance. Identify growth opportunities by segment, channel, and region. Work with Finance and Product teams on ASP, MSRP, promotion, and margin optimization.
5. Influencer, Esports & Community Programs Partner with Influencer and Community teams to amplify headset launches. Support esports sponsorship activations and player endorsement programs. Drive product seeding strategies. Work with professional players, streamers, reviewers and creators to build credibility and preference for Razer headset.
6. Channel & Sales Enablement Develop sales tools, battlecards, pitch decks, retail training, and merchandising materials. Ensure regional and channel teams can confidently sell key products and technologies. Support major retail and eCommerce launches globally. Collaborate with retail partners to maximize product visibility and conversion.
7. AI & Process Excellence Leverage AI tools including Claude & Microsoft Copilot to improve productivity and content development. Create repeatable workflows and automations for GTM, training, reporting, and campaign planning. Continuously improve team efficiency through process optimization.

Pre-Requisites

Required 3-5 years in Product Marketing, Product Evangelism, Category Management, or Marketing within Consumer Electronics, Gaming, Audio, or Technology. Strong understanding of gaming headsets and audio technologies. Excellent presentation and communication skills. Experience leading global product launches. Strong analytical capabilities with market-share and channel data. Experience working with global cross-functional teams. Preferred Gaming industry experience. Audio product experience. Experience with Circana, GfK, Stackline, Amazon Vendor/Seller platforms. Familiarity with influencer marketing and esports ecosystems. Experience using Claude and AI-assisted workflows.

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game? At Razer, you’ll be at the forefront of the most exciting industry in the world: gaming. As gaming evolves, so does the ecosystem that powers it: hardware, software and services. Guided by our mission “For Gamers. By Gamers.”, we create cutting‑edge products and experiences that define the ultimate gameplay. Staying true to our mission, we’re relentlessly pushing boundaries and leading the charge in AI for gaming, shaping the future of the industry. At Razer, you won’t just witness this evolution; you’ll help drive it. Joining Razer means being part of a global mission to bring gamers closer to the games they love. Whether you’re crafting the next generation of gaming gear or powering our global operations behind the scenes, you’ll take on meaningful work in a truly international, cross-cultural environment. The journey toward Being Phenomenal isn’t always easy, but gamers excel through teamwork, grit, and problem‑solving. Our people are what make Razer exceptional. Together, we’ll take Razer to even greater heights. Razer is proud to be certified a Great Place to Work® in both the United States and Singapore, and recognized as a Singapore Top Employer by the Top Employer Institute, reflecting our commitment to making your journey here a rewarding one.

Equal Opportunity Employer At Razer, we believe diverse teams build better ideas and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected by the laws of the countries we operate in. We also provide reasonable accommodations where needed — including for disability or religious practices — so every team member can perform and contribute at their best.