Global Product Evangelist for Gaming Keyboard Launches

RAZER (ASIA-PACIFIC) PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

RAZER (ASIA-PACIFIC) PTE. LTD. is seeking a Product Evangelist to drive global go-to-market activities for its gaming keyboard portfolio.

The role blends product marketing, campaign development, and launch execution across Product Management, Global Marketing, PR, Social, Influencer, Retail, and Regional teams to bring products to market and sustain visibility. The ideal candidate will craft messaging, launch plans, and cross-functional coordination, with a passion for gaming, technology, and

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 3-5 years of experience in Product Marketing, Brand Marketing, Campaign Marketing or related field.
• Experience supporting product launches or integrated marketing campaigns.
• Strong understanding of marketing fundamentals, customer segmentation, campaign strategy, and content development.
• Excellent project management and organizational skills.
• Strong written communication and copywriting abilities.
• Demonstrated attention to detail and ability to manage multiple projects.

Responsibilities

• Own end-to-end go-to-market planning and execution for assigned keyboard products.
• Develop launch strategies aligning product strengths with consumer needs and market opportunities.
• Create launch briefs, messaging frameworks, positioning statements, and success metrics.
• Coordinate cross-functional stakeholders to deliver launch readiness and execution.
• Support product sustain activities throughout the product lifecycle.
• Develop marketing campaigns to create awareness, consideration, and excitement.
• Define narratives, content pillars, key messages, and storytelling frameworks.
• Identify target audiences, customer needs, and market opportunities.
• Collaborate with Global Marketing on campaign architecture, channel plans, and activation strategies.

Skills

Product marketing

Campaign marketing

Content development

Copywriting

Project management

Cross-functional collaboration

Market research

Education

Bachelor's degree in Marketing, Business, Communications

Job description

RAZER (ASIA-PACIFIC) PTE. LTD. is seeking a Product Evangelist to drive global go-to-market activities for its gaming keyboard portfolio.

The role blends product marketing, campaign development, and launch execution across Product Management, Global Marketing, PR, Social, Influencer, Retail, and Regional teams to bring products to market and sustain visibility. The ideal candidate will craft messaging, launch plans, and cross-functional coordination, with a passion for gaming, technology, and